Search Results - "Duh, Helen"

Chinese Millenials' happiness and materialism: Explanations from two life‐course theories, self‐esteem, and money‐attitudes by Inseng Duh, Helen, Yu, Hong, Ni, Yuefeng

“…Born in an era of single‐child families and raised in the rapidly growing and globally connected milieu where material wealth is ranked at the top of life's…”
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Testing three materialism life-course theories in South Africa by Duh, Helen

“…Purpose – About 80 per cent of consumers in the world reside in emerging consumer markets (ECM). Thus, consumer behaviour theories and models should be tested…”
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Justification of generational cohort segmentation in South Africa by Duh, Helen, Struwig, Miemie

“…Purpose – The purpose of this paper is to look at the successful generational cohort segmentation from global and country-specific formative experiences in the…”
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Examination of Young Adults’ Materialism in France and South Africa Using Two Life-Course Theoretical Perspectives by Duh, Helen Inseng, Benmoyal-Bouzaglo, Sarah, Moschis, George P., Smaoui, Lilia

“…This study employed the human capital (in terms of family resources) and socialization (in terms of peer communication) life-course theoretical perspectives to…”
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Childhood family experiences and young Generation Y money attitudes and materialism by Duh, Helen Inseng

“…One in four Generation Y is raised in disruptive single-parent/income family structures, where stress, economic and emotional hardships are experienced. This…”
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Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework by Maduku, Daniel K., Mpinganjira, Mercy, Duh, Helen

“…•The paper examines the key drivers of mobile marketing adoption intention.•A multi-perspective framework rooted in TOE framework was developed and…”
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Millennials’ socio-psychology and blood donation intention developed from social media communications: A survey of university students by Duh, Helen Inseng, Dabula, Nandi

“…•Less than 1% of South-Africans donate blood annually, millennials can be new donors.•Examined impact of social media communication & socio-psychological…”
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Grocery retailer's brand performances from brand personalities and marketing offerings by Duh, Helen Inseng, Pwaka, Oliver

“…PurposeDespite competition and supply-chain disruptions during Covid-19 pandemic (2019–2021), one grocery retailer consistently thrived and was ranked top. The…”
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Personal-loyalty and pricing benefits from hairstylist-client commercial friendship by Pamacheche, Rukudzo, Duh, Helen Inseng

“…Purpose Hairstyling entrepreneurs are experiencing increasing customer demand alongside the market competition. Building commercial friendships are one of…”
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Drivers of Middle-Class Consumers’ Green Appliance Attitude and Purchase Behavior: A Multi-Theory Application by Dilotsotlhe, Nombulelo, Duh, Helen Inseng

“…Background: Some 80% of the South African (SA) middle class consumers use washing machines, electric cookers, fridges, freezers and other appliances…”
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Explaining Generation Y South Africans' Love and Satisfaction with Samsung Phone Brand using Consumption Value Theory by Diniso, Chuma, Duh, Helen Inseng

“…With 86% of Generation Y South Africans found to have a Samsung phone, we examined 1) whether they love and are satisfied with the brand, 2) how much the…”
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Internal Branding of a University Business Through Building and Gaining from Employee-Based Brand Equity by Duh, Helen Inseng, Uzezi Wara, Helen

“…Like other businesses, universities spend to build their brands, but rarely measure the sources and benefits of brand equity, especially employee-based brand…”
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Marketing and Socio-psychological Factors Influencing Organic Food Purchase and Post-Purchase Outcomes by Chauke, Difference Xitshembhiso, Duh, Helen Inseng

“…Even though reports show that actual demand for organic food is outstripping supply, studies have focused on understanding non-buyers' attitudes/purchase…”
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Explaining clothing decision-making styles among South-African and Nigerian young adults using two life-course theories by Duh, Helen Inseng, Iyiola, Oluwole

“…PurposeTwo life-course theories (human capital and socialization) were employed to examine how childhood family resources received and peer communication about…”
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Pre-exposure to food temptation reduces subsequent consumption: A test of the procedure with a South-African sample by Duh, Helen Inseng, Grubliauskiene, Aiste, Dewitte, Siegfried

“…It has been suggested that the consumption of unhealthy Westernized diet in a context of poverty and resultant food insecurity may have contributed to…”
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Generic medicine brand knowledge structure, relationships and purchase by Duh, Helen Inseng, Diniso, Chuma

“…Purpose Cheaper generic anti-retroviral medicines are encouraged and often prescribed in South Africa for HIV/AIDS treatment. However, the medicines’…”
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Preventing compulsive shopping among young South-Africans and Germans by Duh, Helen, Thorsten, Teichert

“…Purpose Young consumers globally are susceptible to becoming compulsive shoppers. Having negative consequences and considering that compulsive shopping may…”
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Determinants of young adults' slow fashion attitudes and idea adoption intentions in Canada, China and South Africa by Duh, Helen Inseng, Yu, Hong, Venter de Villiers, Marike, Steffek, Vladimira, Shao, Dan

“…Purpose Large, influential and profitable young adults are being targeted for fast fashion that negatively impacts the environment. The transition from a fast…”
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Measures of Implicit Cognition for Marketing Research by Teichert, Thorsten, Graf, Alexander, Rezaei, Sajad, Wörfel, Philipp, Duh, Helen

“…Automatic, unconscious processes largely influence human decision-making. However, quantitative market research focuses on eliciting conscious responses. This…”
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Segmenting and Profiling South African Households’ Electricity Conservation Behavior by Issock Issock, Paul Blaise, Mpinganjira, Mercy, Duh, Helen

“…In the last decade, South Africa has frequently experienced electricity shortages. Conserving electricity is a sustainable means by which households can…”
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