Search Results - "Draganska, Michaela"

A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel by Draganska, Michaela, Klapper, Daniel, Villas-Boas, Sofia B.

“…This research aims to provide insights into the determinants of channel profitability and the relative power in the channel by considering consumer demand and…”
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The Influence of Product Variety on Brand Perception and Choice by Berger, Jonah, Draganska, Michaela, Simonson, Itamar

“…We propose that the variety a brand offers often serves as a quality cue and thus influences which brand consumers choose. Specifically, brands that offer a…”
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Product-Line Length as a Competitive Tool by Draganska, Michaela, Jain, Dipak C.

“…The increasing number of consumer goods and services offered in recent years suggests that product‐line extensions have become a favored strategy of product…”
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Empirical models of manufacturer-retailer interaction: A review and agenda for future research by Ailawadi, Kusum L., Bradlow, Eric T., Draganska, Michaela, Nijs, Vincent, Rooderkerk, Robert P., Sudhir, K., Wilbur, Kenneth C., Zhang, Jie

“…The nature of the interaction between manufacturers and retailers has received a great deal of empirical attention in the last 15 years. One major line of…”
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Decomposing the effect of advertising: What happens in the retail channel? by Draganska, Michaela, Vitorino, Maria Ana

“…The diverging interests of manufacturers and retailers famously give rise to the double marginalization problem but have consequences far beyond pricing…”
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Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data by DRAGANSKA, MICHAELA, KLAPPER, DANIEL

“…The authors show how to use microlevel survey data from a tracking study on brand awareness in conjunction with data on sales and advertising expenditures to…”
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Discrete choice models of firms' strategic decisions by Draganska, Michaela, Misra, Sanjog, Aguirregabiria, Victor, Bajari, Pat, Einav, Liran, Ellickson, Paul, Horsky, Dan, Narayanan, Sridhar, Orhun, Yesim, Reiss, Peter, Seim, Katja, Singh, Vishal, Thomadsen, Raphael, Zhu, Ting

“…This paper outlines the methods and applications related to the nascent area of empirical discrete games in marketing. Many key strategic decisions firms make…”
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Internet Versus Television Advertising: A Brand-Building Comparison by DRAGANSKA, MICHAELA, HARTMANN, WESLEY R., STANGLEIN, GENA

“…Many advertisers are reluctant to shift a large proportion of their advertising budgets to the Internet because they still view television advertising as the…”
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Beyond plain vanilla: Modeling joint product assortment and pricing decisions by Draganska, Michaela, Mazzeo, Michael, Seim, Katja

“…This paper investigates empirically the product assortment strategies of oligopolistic firms. We develop a framework that integrates product choice and price…”
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Retail environment and manufacturer competitive intensity by Draganska, Michaela, Klapper, Daniel

“…We study how the intensity of competition and the degree to which manufacturers enjoy market power depends on the retail environment in a given market. Past…”
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Internet versus Television Advertising: A Brand-Building Comparison by Draganska, Michaela, Hartmann, Wesley R., Stanglein, Gena

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The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data by Clark, C. Robert, Doraszelski, Ulrich, Draganska, Michaela

“…We use a panel data set that combines annual brand-level advertising expenditures for over three hundred brands with measures of brand awareness and perceived…”
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Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis by Draganska, Michaela, Jain, Dipak C

“…Firms often differentiate their product lines vertically to capture consumers’ differential willingness to pay for quality. Additionally, many firms offer…”
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Consumer and managerial goals in assortment choice and design by Kahn, Barbara E., Chernev, Alexander, Böckenholt, Ulf, Bundorf, Kate, Draganska, Michaela, Hamilton, Ryan, Meyer, Robert J., Wertenbroch, Klaus

“…In many domains, consumers must deal with an increasing number of choices—spanning where, when, what, and how many items to buy; how many and which options to…”
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Market segmentation strategies of multiproduct firms by Doraszelski, Ulrich, Draganska, Michaela

“…We analyze a multiproduct duopoly and ask whether firms should offer general purpose products or tailor their offerings to fit specific consumer needs…”
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MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS by DORASZELSKI, ULRICH, DRAGANSKA, MICHAELA

“…We analyze a multiproduct duopoly and ask whether firms should offer general purpose products or tailor their offerings to fit specific consumer needs…”
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A Likelihood Approach to Estimating Market Equilibrium Models by Draganska, Michaela, Jain, Dipak

“…This paper develops a new likelihood-based method for the simultaneous estimation of structural demand-and-supply models for markets with differentiated…”
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Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry by Dubé, Jean-Pierre, Sudhir, K., Ching, Andrew, Crawford, Gregory S., Draganska, Michaela, Fox, Jeremy T., Hartmann, Wesley, Hitsch, Günter J., Viard, V. Brian, Villas-Boas, Miguel, Vilcassim, Naufel

“…In the empirical analysis of consumer markets, recent literature has begun to explore the dynamics in both consumer decisions as well as in firms' marketing…”
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Product assortment and pricing decisions in a competitive environment: A market equilibrium framework by Draganska, Michaela Milkova

“…Product assortment and pricing decisions are fundamental to firm's marketing strategy. In general, the literature so far has either focused on how a single…”
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Sixth invitational choice symposium by Chakravarti, Dipankar, Dominitz, Jeff, Jun, Byung-hill, Molinari, Francesca, Willis, Robert J, Eagle, Thomas, Horsky, Dan, Ofek, Elie, Walker, Joan, Dubé, Jean-Pierre, Sudhir, K, Draganska, Michaela, Fox, Jeremy T, Hartmann, Wesley, Viard, V Brian, Bajari, Patrick, Hutchinson, Wes, Katz, Michael, Reiss, Peter, Seetharaman, P B, Boatwright, Peter, Chan, Tat, Strijnev, Andrei, Louviere, Jordan, Train, Kenneth, Cameron, Trudy Ann, Carson, Richard T, Deshazo, J R, Greene, William, Bradlow, Eric T, Russell, Gary J, Bell, David R, Mela, Carl F, Bodapati, Anand, Naik, Prasad, Wilcox, Ron, Cleanthous, Paris, Ding, Min, Dong, Xiaojing J, Leeflang, Peter S.H., Misra, Sanjog, Narayanan, Sridhar, Steenburgh, Thomas, Xie, Ying, Winer, Russell S, Bucklin, Randolph E, Dellaert, Benedict G.C., Drèze, Xavier, Häubl, Gerald, Little, John D.C., Meyvis, Tom, Montgomery, Alan L, Liu, Wendy, Ramanathan, Suresh, Herr, Paul M, Janiszewski, Chris, Kruglanski, Arie W, Read, Stephen J, Russo, J Edward, Ainslie, George, Frederick, Shane, Lynch, John, Moreau, Page, Trope, Yaacov, Wertenbroch, Klaus, He, Chuan, Desai, Preyas, Kuksov, Dmitri, Messinger, Paul, Nunes, Joseph, Zhang, Z John, Levin, Irwin, Smidts, Ale, McGraw, A Peter, Adamowicz, Wiktor, Hanemann, Michel, Regenwetter, Michel, Sorkin, Robert, Cheema, Amar, Bagozzi, Richard P, Cox, James C, Dholakia, Utpal M, Greenleaf, Eric A, Pazgal, Amit, Sunder, Shyam, Das, Sanjiv, Pfeiffer, Bruce, Libai, Barak, Sen, Subrata, Laurent, Gilles, Fung, Helene H, Gonzalez, Richard, Mather, Mara, Skurnik, Ian, Ariely, Dan, Cooke, Alan, Dunning, David, Lichtenstein, Donald, Mullainathan, Sendhil, Silva, Jose

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