Search Results - "Divakar, Suresh"

CHAN4CAST: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods by Divakar, Suresh, Ratchford, Brian T., Shankar, Venkatesh

“…We discuss the development and implementation of CHAN4CAST, a sales forecasting model, by pack size, category, channel, region, customer account and a…”
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Practice Prize Article—: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods by Shankar, Venkatesh, Divakar, Suresh, Ratchford, Brian T

“…We discuss the development and implementation of , a sales forecasting model, by pack size, category, channel, region, customer account and a Web-based…”
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Practice Prize Article--CHAN4CAST: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods by Divakar, Suresh, Ratchford, Brian T, Shankar, Venkatesh

“…We discuss the development and implementation of CHAN4CAST , a sales forecasting model, by pack size, category, channel, region, customer account and a…”
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Incorporating balance of power in channel decision structure: Theory and empirical application by Bandyopadhyay, Subir, Divakar, Suresh

“…The objective of a manufacturer is to maximize the profits of its brands. The retailer, on the other hand, is not interested in the profitability of any…”
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Size does matter: Analyzing brand-size competition using store level scanner data by Kumar, Pankaj, Divakar, Suresh

“…We investigate the pattern of competition at the brand-site level and examine how the marketing-mix elasticities differ at brand-size level from those at the…”
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Measuring brand loyalty with structural state dependence models: An investigation of some issues by Divakar, Suresh

“…Researchers have typically used the purchase history of households as a source to estimate measures of brand loyalty in econometric models of brand choice…”
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An empirical investigation into the validity of transitivity and non-satiety assumptions in partial order structures: a note by Misra, S.R., Raghav Roa, H., Divakar, S.

“…Research in the area of information acquisition has been based on two key assumptions, namely, nonsatiety (implying more is preferable to less) and…”
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Advances in Random Utility Models Report of the Workshop on Advances in Random Utility Models Duke Invitational Symposium on Choice Modeling Behavior by Horowitz, Joel L., Bolduc, Denis, Divakar, Suresh, Geweke, John, Gönül, Füsun, Hajivassiliou, Vassilis, Koppelman, Frank S., Keane, Michael, Matzkin, Rosa, Rossi, Peter, Ruud, Paul

“…In recent years, major advances have taken place in three areas of random utility modeling: (1) semiparametric estimation, (2) computational methods for…”
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