Search Results - "Dirgantari, Puspo Dewi"

Significances of Marketing Education in Reducing Poverty in Indonesia; Special Review on Quality of Life by Luckyardi, Senny, Hurriyati, Ratih, Disman, Disman, Dirgantari, Puspo Dewi

“…Poverty in Indonesia has become a critical issue as a result of social and economic disparities.  The phenomenon is inextricably linked to education's role as…”
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Smart university image: Branding strategy in private universities by Luckyardi, Senny, Hurriyati, Ratih, Disman, Disman, Dewi Dirgantari, Puspo

“…ABSTRACT This study aims to develop a new construct, Smart University Image (SUI), as a branding strategy in private universities. It is necessary due to the…”
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Tourist satisfaction in era Society 5.0 as a marketing strategy by Anggraeni, Tuti, Gaffar, Vanessa, Disman, Disman, Dewi Dirgantari, Puspo, Handayani, Trustorini

“…This research aims to develop a marketing strategy for the Society 5.0 era by increasing tourist satisfaction in the lodging industry's business sector…”
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Managing patient loyalty through digital patient experience by Famor Pratami, Julia, Gaffar, Vanessa, Dewi Dirgantari, Puspo, Furqon, Chairul, Maryati, Mari

“…This study aims at providing an understanding of the relationship between the digital experience of patients, innovation, and service quality to enhance…”
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Repurchase intention as a marketing strategy: A case study on dental clinics in Bandung City, Indonesia by Suprayogi, Yogi, Hurriyati, Ratih, Gaffar, Vanessa, Suryadi, Edi, Dirgantari, Puspo Dewi, Santy, Raeni Dwi, Ningsih, Nurul Hutami

“…This study aims to develop a marketing strategy by increasing patient satisfaction and influencing repurchase intention. A quantitative methodology with online…”
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Driving Digital Transformation in Small Banks With VRIO Analysis by Simamora, Saur, Rahayu, Agus, Dirgantari, Puspo Dewi

“…This study evaluates a company's resources and capabilities to determine whether they can provide a sustainable competitive advantage on digital…”
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Strategi pengembangan kerajinan anyaman Purun untuk meningkatkan daya saing by Ernawati, Ernawati, Hurriyati, Ratih, Dirgantari, Puspo Dewi

“…This research aims to recognize the ability and formulate a strategy of developing woven handicrafts Purun as the flagship product of Banjarbaru City. The…”
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Identifying the Dimension of Entrepreneurial Ecosystem for Promoting Entrepreneurial Intention: A Study in Five Educational-Based Universities in Indonesia by Sulistyowati, Raya, Mahendra, Angga Martha, Maula, Farij Ibadil, Cahya, Septyan Budy, Hestiningrum, Putri, Dirgantari, Puspo Dewi, Pujiharti, Yulita

“…Entrepreneurship has been recognized among scholars and policy researchers as the driver of economic development. Many studies have identified the strategic…”
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Assistance in Developing Market Economics Teaching Modules for Teachers at the Indonesian School Davao, Philippines by Sulistyowati, Raya, Nuswantara, Dian Anita, Indriastuti, Herning, Setyawati, Amelia, Sugangga, Rayyan, Sugangga, Amelia, Rahman, Iradah, Sudarjo, Dirgantari, Puspo Dewi, Zukhruf, Ratu Dintha Insyani, Banu, Syahar

“…This international community service program aims to enhance teachers' skills in developing market economics teaching modules at the Indonesian School in…”
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ATRIBUT PEMILIHAN KUALITAS RESTORAN: CITRA MEREK DAN HARGA by Kusumah, Echo Perdana, Hurriyati, Ratih, Dirgantari, Puspo Dewi

“…Studi ini meneliti dampak citra merek dan harga pada atribut preferensi restoran (kualitas layanan, kualitas makanan, dan suasana). Structural Equation Model…”
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Digital way to increase consumer purchase intention for local fashion products in developing country by Silalahi, Ira Valentina, Hurriyati, Ratih, Rahayu, Agus, Gaffar, Vanessa, Wibowo, Lili Adi, Dirgantari, Puspo Dewi, Warlina, Lia

“…This study aims to overview how local fashion products in developing countries can increase consumer purchase intentions for their products digitally. Apply a…”
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Private universities in Indonesia: Perspective on students’ satisfaction and marketing strategy in Post Pandemic Era by Luckyardi, Senny, Hurriyati, Ratih, Widjajanta, Bambang, Disman, Disman, Dirgantari, Puspo Dewi, Wibowo, Bagas Dwi Suryo

“…This research aimed to analyse the student’s satisfaction toward e-learning implementation in private universities and how it can be used as a marketing tool…”
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Marketing innovation: Development strategy of private university in Indonesia by Khairusy, Mirza Abdi, Hurriyati, Ratih, Suwatno, Suwatno, Gaffar, Vanessa, Dirgantari, Puspo Dewi, Setiana, Soni Mulyawan

“…This research aims to determine the role of marketing innovation in developing the private university using the Structure Equation Model (SEM) analysis…”
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Increase brand loyalty through brand benefits on domestic products in Indonesia by Dirgantari, Puspo Dewi, Yusary, Sarah, Wibowo, Lili Adi, Hidayat, Yusuf Murtadlo, Soegoto, Eddy Soeryanto, Mahphoth, Mohd Halim, Martha, Jefry Aulia

“…This study aims to analyze the effect of brand benefits in increasing brand loyalty of domestic products in Indonesia, a study on users of Indonesian domestic…”
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Pengaruh Brand Trust dan Celebrity Endorse terhadap Keputusan Pembelian Konsumen by Isfahami, Mubdi Mulya, Hurriyati, Ratih, Dirgantari, Puspo Dewi

“…Penelitian ini bertujuan untuk mengetahui pengaruh brand trust dan celebrity endorse terhadap keputusan pembelian dari konsumen. Saat ini banyak bisnis yang…”
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Pengaruh Perceived Usefulness dan Perceived Ease of Use terhadap Attitude dan Actual Usage Go-Pay by Gusni, Gusni, Hurriyati, Ratih, Dirgantari, Puspo Dewi

“…E-money is one of financial technology (fin-tech) breakthrough that experienced very rapid development in various countries, including Indonesia. One of the…”
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Suksesi dan hubungan orang tua-anak dalam bisnis keluarga (studi kasus pada sentra batik trusmi Cirebon) by Abdurokhim, Abdurokhim, Rahayu, Agus, Dirgantari, Puspo Dewi

“…Family business is a business that is run jointly by family members. The purpose of this study is to determine the succession process and the relationship…”
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Influencer Marketing and Online Advertising as A Digital Marketing: A Case Study Green Beauty Products by Yusiana, Rennyta, Hurriyati, Ratih, Dirgantari, Puspo Dewi, Disman, Disman

“…The beauty industry in Indonesia is experiencing rapid growth, driven by factors such as a large young population and increasing purchasing power. The…”
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SMART UNIVERSITY IMAGE: FROM BRANDING TO MARKETING STRATEGY IN PRIVATE UNIVERSITIES by Luckyardi, Senny, Hurriyati, Ratih, Disman, Disman, Dirgantari, Puspo Dewi

“…The objective of the research is to analyze how Smart University Image can be a marketing strategy in private universities. The paper proposed a revised…”
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Strategi pengembangan kerajinan anyaman Purun untuk meningkatkan daya saing by Ernawati, Ernawati, Hurriyati, Ratih, Dirgantari, Puspo Dewi

“…This research aims to recognize the ability and formulate a strategy of developing woven handicrafts Purun as the flagship product of Banjarbaru City. The…”
Get full text