Search Results - "Dedi Andriansah"
-
1
INCREASING HARBOLNAS SHOPEE IMPULSIVE BUYING EVENTS THROUGH FOMO AND HEDONIC SHOPPING
Published in Ekonomi dan Bisnis (01-11-2023)“…The study aims to analyze the influence of Fear of Missing Out (FoMO) and Hedonic Shopping on impulsive buying decisions on Shopee’s e-commerce platform during…”
Get full text
Journal Article -
2
PENINGKATAN IMPULSIVE BUYING EVENT HARBOLNAS SHOPEE MELALUI FoMO DAN HEDONIC SHOPPING
Published in Ekonomi dan Bisnis (20-09-2023)“…Penelitian ini bertujuan untuk menganalisis pengaruh Fear of Missing Out (FoMO) dan Hedonic Shopping terhadap keputusan pembelian impulsif (Impulsive Buying)…”
Get full text
Journal Article