Search Results - "Dean, Dwane Hal"

The benefit of a trustworthy face to a financial services provider by Dean, Dwane Hal

“…Purpose The purpose of this paper is to investigate three information sources for their influence on trust and patronage intent toward an unmet financial…”
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Evaluating potential brand associations through conjoint analysis and market simulation by Hal Dean, Dwane

“…A novel method for evaluating the benefits of a potential brand association is presented. The uniqueness of the method is considering brand association as just…”
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CONSUMER PERCEPTION OF CORPORATE DONATIONS Effects of Company Reputation for Social Responsibility and Type of Donation by Dean, Dwane Hal

“…In cause-related marketing (CRM), a company agrees to donate money to a charity each time a consumer engages in a revenue-producing transaction with the firm…”
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Associating the Corporation with a Charitable Event Through Sponsorship: Measuring the Effects on Corporate Community Relations by Dean, Dwane Hal

“…On the basis of balance theory, corporate sponsorship of a well-liked charitable event is hypothesized to result in significant enhancement of…”
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After the Unethical Ad: A Comparison of Advertiser Response Strategies by DEAN, DWANE HAL

“…In part I of this study, five ads, each a possible violation of advertising ethics, are shown to a sample of adults and the ads are rated for their degree of…”
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Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services by Dean, Dwane Hal, Biswas, Abhijit

“…Advertisements containing product endorsements by a third-party organization (TPO), product endorsements by a celebrity, or no endorsement were compared for…”
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Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes by Dean, Dwane Hal

“…The ability of three advertising cues-third-party product endorsement, brand popularity, and event sponsorship-to affect consumer perceptions with regard to…”
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Perceptions of the Ethicality of Consumer Insurance Claim Fraud by Dean, Dwane Hal

“…It was proposed that ethical evaluation of insurance claim padding behavior would be affected by characteristics of the policyholder, insurance agent, and…”
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Consumer Reaction to Negative Publicity: Effects of Corporate Reputation, Response, and Responsibility for a Crisis Event by Dean, Dwane Hal

“…Corporate crises often result in negative publicity, threatening the image of the company. The present study investigated the effects of company reputation for…”
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Associating the cooperation with a charitable event through sponsorship: Measuring the effects on corporate community relations by Dwane Hal Dean

“…On the basis of balance theory, corporate sponsorship of a well-liked charitable event is hypothesized to result in significant enhancement of…”
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Third-party organization endorsement of products: An advertising cue affecting consumer pre-purchase evaluation of goods and services by Dean, Dwane Hal

“…Observation of advertising in current use suggests that a new type of ad is emerging as a product positioning tool. The new ad features third-party…”
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CONSUMER REACTION TO NEGATIVE PUBLICITY by Dwane Hal Dean

“…Corporate crises often result in negative publicity, threatening the image of the company. The present study investigated the effects of company reputation for…”
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Third -party organization endorsement of products: An advertising cue affecting consumer pre-purchase evaluation of goods and services by Dean, Dwane Hal

“…Observation of advertising in current use suggests that a new type of ad is emerging as a product positioning tool. The new ad features third-party…”
Get full text