Search Results - "Dean, Dwane"

Physical appearance stereotypes for service occupations by Dean, Dwane H

“…Purpose This series of of five exploratory studies aims to investigate the idea that consumers have visual appearance expectations (stereotypes) for service…”
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Face of CEO in corporate publicity affects viewer regard for the firm by Dean, Dwane H

“…Purpose The purpose of this paper is to investigate the ability of head-and-shoulder photos of CEOs appearing in a publicity item to influence reader regard…”
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The benefit of a trustworthy face to a financial services provider by Dean, Dwane Hal

“…Purpose The purpose of this paper is to investigate three information sources for their influence on trust and patronage intent toward an unmet financial…”
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Visual Antecedents of Patronage: Personal and Professional Items in the Servicescape by Dean, Dwane H.

“…Personal items in the office are reported to convey unprofessionalism. To investigate this, subjects reacted to staged photo stimuli, reporting their…”
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Young adult perception of visible tattoos on a white-collar service provider by Dean, Dwane H

“…Purpose - Although customers may interact with visibly tattooed employees, there has been very little research investigating customer perceptions of visibly…”
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CONSUMER PERCEPTION OF CORPORATE DONATIONS Effects of Company Reputation for Social Responsibility and Type of Donation by Dean, Dwane Hal

“…In cause-related marketing (CRM), a company agrees to donate money to a charity each time a consumer engages in a revenue-producing transaction with the firm…”
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Anticipating Consumer Reaction to RFID-Enabled Grocery Checkout by Dean, Dwane H.

“…A wireless version of the barcode is being developed-the RFID tag. The new technology will alter the checkout process for consumers. Six changes are identified…”
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Self-control and perceived physical risk in an extreme sport by Dean, Dwane H

“…Purpose - A recent discovery related to risk behavior is the finding that neurobiological development of impulse control in young people greatly lags that of…”
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Associating the Corporation with a Charitable Event Through Sponsorship: Measuring the Effects on Corporate Community Relations by Dean, Dwane Hal

“…On the basis of balance theory, corporate sponsorship of a well-liked charitable event is hypothesized to result in significant enhancement of…”
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Gender, ethnic identity and patronage likelihood for a unisex hair salon by Dean, Dwane H

“…Purpose - The purpose of this paper is to examine whether young consumers, growing up during a time of cultural hybridization and at a time when the unisex…”
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After the Accident: Is There a Blame Bias Against the Airline? by Dean, Dwane H.

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Rental experience and likelihood to purchase rental car insurance among young adults by Dean, Dwane H

“…Purpose - Several studies have demonstrated an inverse relationship between experience in an activity and perceived risk for the individual in the activity…”
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Evaluating potential brand associations through conjoint analysis and market simulation by Hal Dean, Dwane

“…A novel method for evaluating the benefits of a potential brand association is presented. The uniqueness of the method is considering brand association as just…”
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A path model of perceived financial risk in casino blackjack by Dean, Dwane H

“…Purpose - The prevalence of problematic gambling among adolescents and college-age youth is estimated to be two to four times that of older consumers. Prior…”
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Comparing three signals of service quality by Dean, Dwane H, Lang, Jane M

“…Purpose - The purpose of this paper is to investigate a relatively new signal of service quality, third-party evaluation of a service brand.Design methodology…”
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Consumer Reaction to Negative Publicity: Effects of Corporate Reputation, Response, and Responsibility for a Crisis Event by Dean, Dwane Hal

“…Corporate crises often result in negative publicity, threatening the image of the company. The present study investigated the effects of company reputation for…”
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Spatial visualization and the gender gap in videogame interest among young adults by Dean, Dwane H

“…Purpose - Videogame play is more popular among young males compared with young females. The present study aims to investigate spatial visualization ability as…”
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Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services by Dean, Dwane Hal, Biswas, Abhijit

“…Advertisements containing product endorsements by a third-party organization (TPO), product endorsements by a celebrity, or no endorsement were compared for…”
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Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes by Dean, Dwane Hal

“…The ability of three advertising cues-third-party product endorsement, brand popularity, and event sponsorship-to affect consumer perceptions with regard to…”
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The Dimensionality of the Maslach Burnout Inventory across Small Business Owners and Educators by Boles, James S., Dean, Dwane H., Ricks, Joe M., Short, Jeremy C., Wang, Guangping

“…This study tested the dimensionality of the Maslach Burnout Inventory (MBI) by comparing three factor structures (i.e., a one-factor structure, a three-factor…”
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