Training in retailing: a guide for improving the supply of courses

Training in retailing: a guide for improving the supply of courses

Aims to provide the entities and institutions that train retailers with a series of recommendations to improve the quality of the courses they organise and give, especially concerning the aspects where those actually receiving training detect the greatest shortcomings. Hence, the perceptions of the...

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Bibliographic Details
Published in:International journal of retail & distribution management Vol. 28; no. 6; pp. 243 - 260
Main Authors: Fernndez Barcala, Marta, Daz Martn, Ana Ma, Trespalacios Gutirrez, Juan A.
Format: Journal Article
Language:English
Published: Bradford MCB UP Ltd 01-07-2000
Emerald Group Publishing Limited
Subjects:
College professors
Correspondence
Developing countries
Employees
Evaluation
LDCs
Market shares
Meetings
Multimedia
Occupational training
Performance appraisal
Quality of service
Questionnaires
Retail stores
Retailing
Retailing industry
Self employment
Service quality
Spain
Supermarkets
Training
Training
Evaluation
Retailing
Service quality
Spain
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Summary:Aims to provide the entities and institutions that train retailers with a series of recommendations to improve the quality of the courses they organise and give, especially concerning the aspects where those actually receiving training detect the greatest shortcomings. Hence, the perceptions of the individuals attending the courses as well as the importance they give to each of the aspects considered to be relevant for evaluating the quality of training received have been analysed. To this end, a measurement instrument based on the SERVPERF scale has been developed and, according to the quality evaluations obtained, the retailers have been classified into homogeneous groups. Evaluating the quality of the training received, grouping the retailers, and detecting significant differences among the groups will enable the bodies organising and or giving courses to diversify their offerings in terms of the characteristics of those receiving training. They will also be able to determine the strengths and weaknesses of these courses at an overall level as well as for each of the groups. Likewise, clues can be found to improve aspects of the training courses to which due attention may not be being paid at the present time.
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ISSN:0959-0552
1758-6690
DOI:10.1108/09590550010328427