Search Results - "Davari, Arezoo"

Market orientation, positioning strategy and brand performance by Iyer, Pramod, Davari, Arezoo, Zolfagharian, Mohammadali, Paswan, Audhesh

“…As the importance of B2B branding increases, literature has received considerable attention in the recent years. An underexplored area in B2B branding revolves…”
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Investigating the effectiveness of retailers’ mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective by Iyer, Pramod, Davari, Arezoo, Mukherjee, Amaradri

“…With the increasing use of handheld digital devices for shopping, retailers are trying to effectively implement mobile applications. Drawing from extant…”
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Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors by Davari, Arezoo, Strutton, David

“…A substantial gap - or disconnect - exists between the stated pro-environmental beliefs and actual consumption behaviors of purportedly green consumers. Given…”
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Identifying the determinants of online retail patronage: A perceived-risk perspective by Davari, Arezoo, Iyer, Pramod, Rokonuzzaman, Md

“…The literature has examined the determinants of retail patronage from various perspectives, however, its online counterpart has received less attention. This…”
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Determinants of brand performance: the role of internal branding by Iyer, Pramod, Davari, Arezoo, Paswan, Audhesh

“…The importance of internal branding is growing in both academia and practice. However, little attention has been directed toward identifying the organizational…”
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Organizational ambidexterity, brand management capability and brand performance by Iyer, Pramod, Davari, Arezoo, Zolfagharian, Mohammadali, Paswan, Audhesh

“…Purpose The purpose of this study is to examine the extent to which an organization’s pursuit of radical and disruptive innovations and refinement of existing…”
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Investigating Moral Links Between Religiosity, Altruism, and Green Consumption by Davari, Arezoo, Iyer, Pramod, Strutton, David

“…Religious practice and green consumption seem inherently related, as each activity purportedly benefits society. Despite this, few studies have explored the…”
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Market orientation, brand management processes and brand performance by Iyer, Pramod, Davari, Arezoo, Srivastava, Saurabh, Paswan, Audhesh K

“…Purpose The purpose of this study is to investigate the manner in which market orientation types facilitate the development of brand management processes…”
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Determinants of brand resurrection movements: Why consumers want dead brands back? by Davari, Arezoo, Iyer, Pramod, Guzmán, Francisco

“…Purpose There is a growing trend of brand resurrections that are driven by consumer power. Millennials play a critical role in initiating most of these brand…”
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The determinants of personal luxury purchase intentions in a recessionary environment by Davari, Arezoo, Iyer, Pramod, Guzmán, Francisco, Veloutsou, Cleopatra

“…Luxury brand consumption has remained strong even in countries with recessions. This study explores the role of personal factors, socio-cognitive factors, and…”
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Determinants of brand resurrection movements by Davari, Arezoo, Iyer, Pramod, Guzmán, Francisco

“…Purpose There is a growing trend of brand resurrections that are driven by consumer power. Millennials play a critical role in initiating most of these brand…”
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How much customer collaboration is too much? Implications for user entrepreneurship and product performance by Srivastava, Saurabh, Iyer, Pramod, Davari, Arezoo, Williams Jr, Wallace A., Parke, Perry L.

“…Purpose Research in the business-to-business (B2B) and user entrepreneurship literature agrees that “user-driven” perspectives allow entrepreneurs to develop…”
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Intellectual capital through the eyes of the consumer by Nguyen, Thuy D, Dadzie, Charlene, Davari, Arezoo, Guzman, Francisco

“…Purpose – The purpose of this study is to measure intellectual capital of the firm through the eyes of the consumer by investigating the relationships between…”
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Brands, love and family by Iyer, Pramod P, Paswan, Audhesh K, Davari, Arezoo

“…Purpose – The purpose of this study is to explore the extent to which love cues are used by brands targeted at multiple decision-makers in a family,…”
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Goodbye seems to be the hardest word: Investigating why, when, and how to delete brands by Davari, Arezoo Sadat

“…Branding dates back to centuries ago when traders were trying to distinguish their products from others in order to promise a higher quality to their…”
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