Search Results - "Dan, Thanh Nguyen Ngoc"

Does brand anthropomorphism and brand intimacy matter to assess consumers’ engagement successfully? by Dan, Thanh Nguyen Ngoc, Trong, Phuc Ngo

“…This study aims to analyze the impact of Brand Anthropomorphism and Intimacy on the attachment between consumers and the Samsung electronic technology brand…”
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Systematic Review: The Relationship Between Brand Love and Brand Anthropomorphism In Distribution by NGUYEN Ngoc Dan Thanh, NGO Trong Phuc

“…Purpose: The purpose of this study is to consolidate research trends about the distribution of 'other customer perspective' on 'brand love' and 'brand…”
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The Relationship Between Brand Anthropomorphism, Brand Love, and Brand Advocacy. Moderate Role of Self-brand Connection in Brand Distribution by NGUYEN Ngoc Dan Thanh, Trinh Thuy Anh

“…Purpose: The article focuses on studying the impact of brand anthropomorphism, and brand love, on brand advocacy, and at the same time the moderate role of…”
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Distribution of Brand Love, Brand Coolness, Self-brand Connections and Word-of-mouth Toward the Retail Format of Starbuck in Ho Chi Minh City by NGUYEN Ngoc Dan Thanh, NGO Trong Phuc, MAI Ngoc Van, TRA Kim Ngan

“…Purpose: This study aims to analyze the effects of Brand Coolness, Brand Love, and Self-brand Connections on Word-of-mouth positively. The retail format of…”
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The relationship between online trust, customer engagement and EWOM by Nguyen Ngoc Dan Thanh, Nguyen Thuy Binh

“…This study aims to investigate the influence of e-quality and online trust on customer engagement and e-word of mouth. In particular, this study explored and…”
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Brand Anthropomorphism, Brand Reputation, and Consumer Engagement in the Distribution of Smartphone Brands by NGUYEN Ngoc Dan Thanh, NGO Trong Phuc, MAI Ngoc Van, TRA Kim Ngan, LE Tran Huy Hoang

“…Purpose: This study aims to analyze the impact of Brand Anthropomorphism and Intimacy on Brand Engagement, and at the same time analyze the regulatory effect…”
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The mediating role of passion in entrepreneurship intention: Identity centrality and role models increase passion by Doan Thi Thanh Thuy, Nguyen Tran Cam Linh, Nguyen Ngoc Dan Thanh

“…Entrepreneurial passion is the key to starting a business. Passion motivates desire so that entrepreneurs strive to achieve success. Passion is not only the…”
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The mediating role of self-brand connection and brand identity in the relationship between brand credibility and brand loyalty by Nguyen Ngoc Dan Thanh, Nguyen Duc Thanh, Le Thi Thanh Thuy, Do Minh Thuy, Nguyen Thi Thanh Thao, Tong Nguyen Phuong Thanh

“…Brand loyalty has a crucial role in the business and wins the mind of the customers is the key mission of any brand. On the other hand, consumers use brands to…”
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Inequalities between peri-urban and urban areas in urbanization process of Ho Chi Minh city: an urban political-ecology perspective by Anh, Tran Tu Van, Doi, Nguyen Minh, Diem, Dao Vu Bich, Binh, Quan Minh Quoc, Thanh, Nguyen Ngoc Dan, Linh, Nguyen Tran Cam, Thuy, Doan Thi Thanh

“…Thanks to the implementation of Vietnam’s economic renovation or ‘Doi Moi’ policy since 1986, Ho Chi Minh City (HCMC) urban has grown quickly. However, this…”
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