Search Results - "Días Campos, Roberta"

Experimenting, partnering and bonding: a framework for the digital influencer-brand endorsement relationship by Nascimento, Thaysa Costa Do, Campos, Roberta Dias, Suarez, Maribel

“…Endorsement studies have gained complexity with the possibilities created by social media platforms, where ordinary consumers can achieve celebrity status and…”
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An integrative review on online ethnography methods: differentiating theoretical bases, potentialities and limitations by Nascimento, Thaysa, Suarez, Maribel Carvalho, Campos, Roberta Dias

“…Purpose As a result of the advancement of the online environment, several methodological proposals emerged to establish procedures for digital qualitative…”
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Producing beauty 'the hard way': involuntary prosumption in a stigmatising context by Rocha, Ana Raquel Coelho, Campos, Roberta Dias, Casotti, Letícia Moreira, Nascimento, Thaysa Costa do

“…Traditionally, the literature indicates that consumers have acted as prosumers voluntarily and for hedonic or leisure motivations. Only a few studies contend…”
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So hard to say goodbye? An investigation into the symbolic aspects of unintended disposition practices by Suarez, Maribel, Dias Campos, Roberta, Moreira Casotti, Leticia, Velloso, Luciana

“…Even though disposition is present in the consumer behavior research agenda, most of the studies focus mainly on intentional movements of products leaving the…”
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Memes as Shortcut to Consumer Culture: A Methodological Approach to Covert Collective Ideologies by Deus, Elisa Priori de, Campos, Roberta Dias, Rocha, Ana Raquel

“…ABSTRACT Objective: the paper proposes the methodological use of memes as a shortcut to explore consumer culture. Memes as cultural texts can reveal collective…”
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Taste Transformation in the Context of Social Mobility by Ponte, Lucivania Filomeno, Campos, Roberta Dias, Vieira, Valter Afonso

“…This article provides a theoretical effort to extend the literature on taste transformation and emphasize its shortcomings in explaining this process in social…”
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From campfire to coliseum: motivations for using social networks by Chimenti, Paula Castro Pires de Souza, Rodrigues, Marco Aurelio de Souza, Carneiro, Marcelo Guedes, Campos, Roberta Dias

“…Purpose Through a literature review, a gap has been identified regarding the role of competition as a driver of social network (SN) usage. This study aims to…”
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Vulnerabilizing invulnerable: pandemic and the consumption of affluent elderly by DEUS, ELISA PRIORI DE, CAMPOS, ROBERTA DIAS, ROCHA, ANA RAQUEL COELHO

“…Abstract Consumer vulnerability is a condition that imbalances the consumer-market relationship, causing consumers to lose control of that relationship. The…”
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Haciendo vulnerables a los invulnerables: pandemia y consumo de ancianos acaudalados by Priori De Deus, Elisa, Días Campos, Roberta, Coelho Rocha, Ana Raquel

“…La vulnerabilidad del consumidor es una condición de desequilibrio en la relación consumidor-mercado, que hace que los consumidores pierdan el control en esa…”
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Socialização do consumidor na vida adulta: desafios e caminhos para a pesquisa by Moreira, Catia Silva da Costa, Casotti, Leticia Moreira, Campos, Roberta Dias

“…A socializaçao do consumidor é um tema a ser revisitado, sendo central para o campo de estudos de consumo, uma vez que todo consumo é aprendido. Pesquisas…”
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O Corpo nos Estudos de Consumo: Uma revisão bibliográfica sobre o tema by Valentim, Paula Porto, Falcão, Roberto Pessoa de Queiroz, Campos, Roberta Dias

“…O objetivo do artigo é compreender como o corpo tem sido investigado nos estudos de consumo, ao longo dos últimos 42 anos no Journal of Consumer Research. Além…”
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Haciendo vulnerables a los invulnerables: pandemia y consumo de ancianos acaudalados by Priori De Deus, Elisa, Días Campos, Roberta, Coelho Rocha, Ana Raquel

“…La vulnerabilidad del consumidor es una condición de desequilibrio en la relación consumidor-mercado, que hace que los consumidores pierdan el control en esa…”
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MÉTODO DO CASO: “NÃO SEI, NÃO ...” ENFRENTANDO AS BARREIRAS À IMPLANTAÇÃO DO MÉTODO by Campos, Roberta Dias, Almeida, Victor Manoel Cunha de

“…Este caso de ensino foi elaborado para possibilitar a discussão sobre vantagens e desvantagens da adoção de métodos de ensino centrados no aluno, com…”
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The 2.0 Critic: Blended Discourses in Blogging by Silva, Nathalia Dib, Campos, Roberta Dias

“…Although traditional critics remain a reliable source, they are losing influence to online reviews produced by technology-empowered consumers. This study aims…”
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Word of Mouth e Engajamento: Publicações da Marca Coca-Cola no Facebook e Reações de Seguidores by Campos, Roberta Dias, Pinto, Hugo Girão

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Challenges for the Future of Education brought by the Pandemic: The Coppead Case by Campos, Roberta Dias, Tavares, Elaine, Chimenti, Paula C P de Souza, Marques, Leonardo

“…This teaching case describes the process experienced by Coppead, one of the main graduate schools in business in Brazil, to adapt to e-learning. The change is…”
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Challenges for the Future of Education brought by the Pandemic: The Coppead Case by Campos, Roberta Dias, Tavares, Elaine, Chimenti, Paula C. P. de Souza, Marques, Leonardo

“…ABSTRACT This teaching case describes the process experienced by Coppead, one of the main graduate schools in business in Brazil, to adapt to e-learning. The…”
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Socialização do consumidor na vida adulta: desafios e caminhos para a pesquisa by Moreira, Catia Silva da Costa, Casotti, Leticia Moreira, Campos, Roberta Dias

“…Resumo A socialização do consumidor é um tema a ser revisitado, sendo central para o campo de estudos de consumo, uma vez que todo consumo é aprendido…”
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Consumer socialization in adulthood: challenges and directions for research/Socializacao do consumidor na vida adulta: desafios e caminhos para a pesquisa/Socializacion del consumidor en la vida adulta: desafios y caminos para la investigacion by Moreira, Catia Silva Da Costa, Casotti, Leticia Moreira, Campos, Roberta Dias

“…Consumer socialization is a central subject to the field of consumption studies, since all consumption is learned. Previous research primarily related the…”
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Vulnerabilizando invulneráveis: pandemia e o consumo de idosos afluentes by DEUS, ELISA PRIORI DE, CAMPOS, ROBERTA DIAS, ROCHA, ANA RAQUEL COELHO

“…Resumo A vulnerabilidade do consumidor é uma condição de desequilíbrio na relação consumidor-mercado que leva o consumidor a perder o controle nessa relação; e…”
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