Search Results - "Dávila Espuela, Nélida"
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Social networks and customer loyalty: review of loyalty keys and main social networks publications’ characteristics
Published in Frontiers in psychology (20-10-2023)“…The aim of this work is to shed light on the characteristics and relationship between customer loyalty and publications by the companies on social networks; it…”
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Journal Article -
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The usage time of social media as a predictor of customer loyalty
Published in Current psychology (New Brunswick, N.J.) (01-09-2024)“…This paper aims to shed light on the potential influence of daily usage time of social media on customer loyalty through social media. The main objective is to…”
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Journal Article