Search Results - "Cruz, Ryan E."

Second Person Pronouns Enhance Consumer Involvement and Brand Attitude by Cruz, Ryan E., Leonhardt, James M., Pezzuti, Todd

“…Online brand messaging, e.g., blogging or posting on social media platforms, has an important role in digital marketing strategy. Such messaging is largely…”
Get full text

Social media and mindfulness: From the fear of missing out (FOMO) to the joy of missing out (JOMO) by Chan, Steven S., Van Solt, Michelle, Cruz, Ryan E., Philp, Matthew, Bahl, Shalini, Serin, Nuket, Amaral, Nelson Borges, Schindler, Robert, Bartosiak, Abbey, Kumar, Smriti, Canbulut, Murad

“…Mindless use of social media may lead to negative mental health outcomes for consumers. In this research, the authors focus on the fear of missing out (FOMO)…”
Get full text

Improving Representation Over Time? Assessing Intersectional (In)Visibility of Masculinity and Race/Ethnicity in Print Ads by Wu, Shuang, Krey, Nina, Cruz, Ryan E.

“…The current research investigates intersections of masculinity and race/ethnicity as portrayed in mainstream advertisements by assessing 1,181 print ads across…”
Get full text