Search Results - "Creevey, Dean"

Social media and luxury: A systematic literature review by Creevey, Dean, Coughlan, Joseph, O'Connor, Christina

“…Luxury, historically an exclusive, rare and elitist phenomenon, is changing. This is predominantly driven by technological developments, particularly social…”
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From dreaming to believing: a review of consumer engagement behaviours with brands' social media content across the holiday travel process by Creevey, Dean, Kidney, Etain, Mehta, Glenn

“…This paper reviews social media user engagement behaviours with brands and proposes a new stage within the travel process. Specifically, the pre-trip stage is…”
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Luxury Service Brands and Social Media: An Investigation of Luxury Service Brands’ Social Media Marketing Strategies by Creevey, Dean

“…This thesis presents an investigation into the social media marketing strategies of luxury service brands. Specifically, the analysis explores how Michelin…”
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