Search Results - "Coupey, Eloise"

Artists as cultural icons: the icon myth transfer effect as a heuristic for cultural branding by Scarpaci, Joseph L, Coupey, Eloise, Reed, Sara Desvernine

“…Purpose Communicating the national values of artists and the role of product benefits as symbols of national values, infuse iconic national brands. This paper…”
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Choice and the Internet: From Clickstream to Research Stream by Bucklin, Randolph E., Lattin, James M., Ansari, Asim, Gupta, Sunil, Bell, David, Coupey, Eloise, Little, John D. C., Mela, Carl, Montgomery, Alan, Steckel, Joel

“…The authors discuss research progress and future opportunities for modeling consumer choice on the Internet using clickstream data (the electronic records of…”
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Multidisciplinary impact – the arts join informal STEM programs by Tretola, Betsy, Coupey, Eloise, Meamber, Laurie

“…Purpose Middle school participants in the USA attending an on-campus university informal science program indicate an increase in interest toward careers and…”
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Development of a Responsible Policy Index to Improve Statutory and Self-Regulatory Policies that Protect Children's Diet and Health in the America's Region by Rincón-Gallardo Patiño, Sofía, Rajamohan, Srijith, Meaney, Kathleen, Coupey, Eloise, Serrano, Elena, Hedrick, Valisa E, da Silva Gomes, Fabio, Polys, Nicholas, Kraak, Vivica

“…In 2010, 193 Member States of the World Health Organization (WHO) endorsed World Health Assembly Resolution WHA63.14 to restrict the marketing of food and…”
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Product Category Familiarity and Preference Construction by Coupey, Eloïse, Irwin, Julie R., Payne, John W.

“…Marketers often base decisions about marketing strategies on the results of research designed to elicit information about consumers' preferences. A large body…”
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Audience targeting by B-to-B advertisement classification: A neural network approach by Abrahams, Alan S., Coupey, Eloise, Zhong, Eva X., Barkhi, Reza, Manasantivongs, Pete S.

“…► We propose the use of neural networks for automated media planning (ad targeting). ► We model the semantic and sentiment features of over 5000 historic B2B…”
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Belief, Affect, and Attitude: Alternative Models of the Determinants of Attitude by Bodur, H. Onur, Brinberg, David, Coupey, Eloïse

“…A recent debate in the "Journal of Consumer Psychology" illustrates many of the unresolved issues concerning the development and application of models to…”
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Discipline-based instruction to promote interdisciplinary design of wearable and pervasive computing products by Martin, Tom, Kim, Kahyun, Forsyth, Jason, McNair, Lisa, Coupey, Eloise, Dorsa, Ed

“…This paper reports on a design experience for undergraduates in computer engineering, industrial design, and marketing that focuses on pervasive computing…”
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Restructuring: Constructive Processing of Information Displays in Consumer Choice by Coupey, Eloise

“…This research examines the construction of information displays by consumers. This aspect of constructive processing, in which data may be transformed, edited,…”
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Converting browsers into recurring customers: an analysis of the determinants of sponsored search success for monthly subscription services by Abrahams, Alan S., Barkhi, Reza, Coupey, Eloise, Ragsdale, Cliff T., Wallace, Linda G.

“…Sponsored search is a multi-billion dollar market. Determining which characteristics of sponsored search campaigns are associated with campaign success has…”
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An Interdisciplinary Design Course for Pervasive Computing by Martin, T., Coupey, E., McNair, L., Dorsa, E., Forsyth, J., Kim, S., Kemnitzer, R.

“…Virginia Tech offers an interdisciplinary design course for pervasive computing products, with the goal of providing undergraduates with the interdisciplinary…”
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Marketing to the American entrepreneur by Abrahams, Alan S, Coupey, Eloise, Rajivadekar, Anuja, Miller, Joshua, Snyder, Daniel C, Hayden, Samantha J

“…Purpose - At the marketing entrepreneurship interface, most research concerns how entrepreneurs market their businesses, rather than how advertisers market to…”
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Marketing to the American entrepreneur: Insights and trends from mass‐market print magazine advertising by Abrahams, Alan S., Coupey, Eloise, Rajivadekar, Anuja, Miller, Joshua, Snyder, Daniel C., Hayden, Samantha J.

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An Interdisciplinary Undergraduate Design Course for Wearable and Pervasive Computing Products by Martin, T., Kahyun Kim, Forsyth, J., McNair, L., Coupey, E., Dorsa, E.

“…This paper reports on a design experience for undergraduates in computer engineering, industrial design, and marketing that focuses on pervasive computing…”
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Belief, Affect, and Attitude: Alternative Models of the Determinants of Attitude by Onur Bodur, H., Brinberg, David, Coupey, Eloïse

“…A recent debate in the Journal of Consumer Psychology illustrates many of the unresolved issues concerning the development and application of models to predict…”
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Consumer Behavior and Unresolved Regulatory Issues in Electronic Marketing by Cook, Don Lloyd, Coupey, Eloise

“…Interactive media such as the World Wide Web are increasingly popular venues for marketers. These media differ from traditional forms of making information,…”
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Forming and Updating of Product Category Perceptions: The Influence of Goals and Discrepancy: ABSTRACT by Coupey, Eloise, Kwon, Jung

“…Consumers categorize products to facilitate storage and retrieval of product information. Product categories are flexible in structure and may be altered to…”
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Effects of Knowledge Types on Choice Quality and Perceptions of Choice Performance: ABSTRACT by Coupey, Eloise, Narayanan, Sunder

“…Two types of knowledge used in making choices are examined: knowledge of product-specific information and knowledge of a choice strategy. Product-specific…”
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Decision restructuring in consumer choice by Coupey, Eloise

“…Consumers are often faced with the need to make difficult purchase decisions which tax their cognitive resources. Restructuring the decision problem by…”
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Choice modelling by Winer, Russ, Ben-Akiva, Moshe, McFadden, Daniel, Train, Kenneth, Walker, Joan, Bhat, Chandra, Bierlaire, Michel, Boersch-Supan, Axel, Brownstone, David, Daly, Andrew, Palma, Andre de, Gopinath, Dinesh, Karlstrom, Anders, Munizaga, Marcela A, Carson, Richard, Ainslie, Andrew, DeShazo, J R, Cameron, Trudy, Hensher, David, Kohn, Robert, Marley, Tony, Swait, Joffre, Adamowicz, Wiktor, Diederich, Adele, Krosnick, Jon, Provencher, William, Schkade, David, Tourangeau, Roger, Dubé, Jean-Pierre, Chintagunta, Pradeep, Bronnenberg, Bart, Goettler, Ron, Seetharaman, P.B. Seethu, Sudhir, K, Thomadsen, Raphael, Zhao, Ying, Elrod, Terry, Shocker, Allan D, Bacon, Lynd, Bayus, Barry L, Johnson, Richard M, Kamakura, Wagner A, Lenk, Peter, Rao, Vithala R, Shankar, Venkatesh, Fennell, Geraldine, Bemmaor, Albert, Dawley, Jackie, Dickson, Peter, Edwards, Yancy, Sawyer, Alan, Staelin, Rick, Yang, Sha, Bucklin, Randolph B, Lattin, James M, Bell, David, Mela, Carl, Montgomery, Alan, Steckel, Joel, Kunreuther, Howard, Meyer, Robert, Zeckhauser, Richard, Slovic, Paul, Schade, Christian, Luce, Mary Frances, Lippman, Steven, Krantz, David, Hogarth, Robin, Fitzsimons, Gavan J, Williams, Patti, Alba, Joseph W, Huber, Joel, Kardes, Frank R, Raghubir, Priya, Russo, J Edward, Shiv, Baba, Tavassoli, Nader T, Chakravarti, Dipankar, Greenleaf, Eric, Sinha, Atanu, Cheema, Amar, Cox, James C, Friedman, Daniel, Ho, Teck H, Isaac, R Mark, Mitchell, Andrew A, Rapoport, Amnon, Rothkopf, Michael H, Srivastava, Joydeep, Zwick, Rami, Brenner, Lyle, Carmon, Ziv, Chattopadhyay, Amitava, Werterbroch, Klaus, Drolet, Aimee, Gourville, John, Muthukrishnan, A V, Novemsky, Nathan, Ratner, Rebecca K, Wu, George

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