Search Results - "Cosma Smaranda, Adina"

Elderhood and the Sacrament of Communion: An Orthodox Theological Exploration of Gracefully Aging by Tia, Teofil Cristian, Cosma, Smaranda Adina, Borza, Horatiu Vasile

“…Investigating the later stages of life, this study aims to outline a specific personal context shaped during this phase, approached from various perspectives:…”
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Work Place Influence on Purchase Behavior of Pet Food Products in the Pandemic Period by Cozma, Anghel Tudorel, Cosma, Smaranda Adina, Văleanu, Mădălina

“…"The pet food industry faced changes recently determining important market growth. During the COVID-19 pandemic the pets’ popularity increased as many people…”
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A measurement of rural tourism destinations’ competitiveness by Dumitru Tripon, Ioana Maria, Cosma, Smaranda Adina

“…"The trend of rural tourism is growing and is becoming increasingly significant for most nations. Rural tourism is believed to have the potential to revive…”
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Perceptions and Attitudes of the Stage Arts Audience on Marketing Mix Variables by Caraba, Daniela Andreea, Cosma, Smaranda Adina

“…"Performing arts meet a wide range of audience needs. Some spectators make the decision to participate because they are interested in the program, while others…”
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Adaptive Facebook Communication of Orthodox Entities in Covid-19 Context by Borza, Horațiu Vasile, Căzan, Ionuț Călin, Cosma, Smaranda Adina

“…"A generalized migration of the consumers to digital channels was observed during the COVID-19 pandemic situation. In this context, the purpose of the research…”
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Analysing the Effect of Body, Mind and Soul State on Subjective Well-Being During COVID-19 Pandemic by Budişan, Roxana Dayana, Cosma, Smaranda Adina, Chifu, Ioan Cristian

“…The concern about health is continuously increasing and the COVID-19 pandemic has caused so many changes at a global level, affecting people, regardless…”
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CORRELATION BETWEEN THE PENETRATION STRATEGIES AND MARKETING MIX OF INTERNATIONAL HOTEL CHAINS IN ROMANIA by Cosma Smaranda, Adina, Fleseriu, Cristina, Bota, Marius

“…On the Romanian market there are 21 international hotel chains, having 51 hotels. The goal of the research paper is to analyze which are the marketing mix…”
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AGRIBUSINESS BRANDING: A SYSTEMATIC LITERATURE REVIEW FRAMEWORK by Smaranda Adina COSMA

“…The economic, social and geopolitical context we are going through is characterized by an atypical dynamic, as complex as it is challenging. Companies are…”
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B2C market segmentation: A systematic literature review by Anghel Tudorel COZMA, Smaranda Adina COSMA

“…The article provides a systematic literature review of market segmentation in the business-to-consumer (B2C) sector. Market segmentation is a critical…”
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An Exploratory Research of 18 Years on the Economic Burden of Diabetes for the Romanian National Health Insurance System by Morgovan, Claudiu, Cosma, Smaranda Adina, Valeanu, Madalina, Juncan, Anca Maria, Rus, Luca Liviu, Gligor, Felicia Gabriela, Butuca, Anca, Tit, Delia Mirela, Bungau, Simona, Ghibu, Steliana

“…The prevalence of diabetes mellitus (DM) rises constantly each year worldwide. Because of that, the funds allocated for the DM treatment have increased over…”
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Understanding residents’ perceptions and attitudes towards tourism development in urban destinations: the Case of Cluj-Napoca, Romania by Căzan, Ionuț Călin, Cozma, Anghel Tudorel, Borza, Horațiu Vasile, Cosma, Smaranda Adina

“…Purpose. This study aims to explore the intersection of local community engagement and urban tourism development within the context of competitiveness,…”
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RELIGIOSITY– A MARKETING PERSPECTIVE by Horaţiu Vasile BORZA, Smaranda Adina COSMA

“…Religiosity represents one of the most valorized personal realities of humans. The purpose of this research is to find the peoples’ perspective on their own…”
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TOURISM DESTINATIONS DEVELOPMENT TRENDS THROUGH THE SOCIAL MEDIA CONTENT PERSPECTIVE by Ionuţ Călin CĂZAN, Smaranda Adina COSMA

“…The aim of this article is to underline the actual trends regarding tourism destinations, which are presented on social media channels by the most important…”
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Assessing Competitiveness in Agribusinesses. The Case of Holiv Ecoplant by Buzgău, Horațiu Oliviu, Cosma, Smaranda Adina

“…The strategic position of the agriculture is the result of ensuring the necessary food, health, life. Agribusiness is refereeing to the mutuality between…”
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PARTICIPANTS’ MOTIVATION AND PERCEPTION ON EVENTS by Smaranda Adina COSMA, Marius BOTA, Cristina FLEȘERIU, Oana Adriana GICĂ

“…Since the last half of the twentieth century, events industry came into shape, marking the increasing role of events in various aspects of life worldwide…”
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Extended Marketing Mix (7Ps) and HRM Recruiting. How to Sell a Job by Sofica, Aurelian, Cosma, Smaranda

“…The need to merge marketing and human resource management gained momentum in the last two decades. The paper addresses the extended marketing mix, or the 7Ps…”
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