Search Results - "Colaferro, Claudia Almeida"
-
1
A Contribuição do Neuromarketing para o Estudo do Comportamento do Consumidor
Published in BBR Brazilian business review (Portuguese ed.) (01-05-2014)“…Entender o comportamento do consumidor em uma sociedade marcada pela complexidade é uma tarefa desafiadora. Por isso, o objetivo deste estudo é investigar…”
Get full text
Journal Article -
2
The contribution of neuromarketing to the study of consumer behavior/A contribuicao do neuromarketing para o estudo do comportamento do consumidor
Published in BBR Brazilian business review (Portuguese ed.) (01-05-2014)“…Understanding consumer behavior in a society marked by complexity is a challenging task. The aim of this article is to investigate the new information that can…”
Get full text
Journal Article -
3
The contribution of neuromarketing to the study of consumer behavior/A contribuicao do neuromarketing para o estudo do comportamento do consumidor
Published in BBR Brazilian business review (Portuguese ed.) (01-05-2014)“…Understanding consumer behavior in a society marked by complexity is a challenging task. The aim of this article is to investigate the new information that can…”
Get full text
Journal Article