Search Results - "Claire Heeryung Kim"

The Asymmetric Effects of Identity Salience on Judgement: The Role of Valence and Attribute Congruence by DaHee Han, Claire Heeryung Kim

“…A salient identity influences individuals' judgment on products. The current research investigates why identity salience sometimes produces asymmetric effects…”
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The Asymmetric Effects of Identity Salience on Judgement: The Role of Valence and Attribute Congruence by Han, DaHee, Kim, Claire Heeryung

“…A salient identity influences individuals' judgment on products. The current research investigates why identity salience sometimes produces asymmetric effects…”
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Political identity, preference, and persuasion by Kim, Claire Heeryung, Han, DaHee, Duhachek, Adam, Tormala, Zakary L.

“…The current research examines how political identity shapes preferences for objects and messages that highlight either equality or hierarchy. We find that…”
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Premiums Paid for What You Believe In: The Interactive Roles of Price Promotion and Cause Involvement on Consumer Response by Kim, Claire Heeryung, Han, Eunjoo

“…[Display omitted] •Price discounts decrease purchase intention and brand attitude for consumers who are more involved in fairtrade.•Price discounts increase…”
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The effects of identity salience on product judgment in a domain of trade-offs by Kim, Claire Heeryung, Han, Da Hee

“…Purpose This paper aims to investigate a condition under which identity salience effects are weakened. By examining how identity salience influences…”
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The Effects of Impression Management on Coupon Redemption across Cultures by Kim, Claire Heeryung, Yi, Youjae

“…ABSTRACT This research examines the effects of impression management on consumers’ coupon redemption and suggests different underlying mechanisms with respect…”
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When and why do artifact emojis lead to backfire effects on consumer response? by Kim, Claire Heeryung, Forcum, Lura, Giebelhausen, Michael

“…In online settings, firms have rapidly adopted emojis in their marketing messages. Thus, marketing research and practice have begun to examine emojis in recent…”
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The creative touch: the influence of haptics on creativity by Kim, Claire Heeryung, Herd, Kelly B., Krishnan, H. Shanker

“…An increasing number of firms rely on consumers to develop new ideas for the marketplace. While many firms rely on online crowdsourcing communities, some have…”
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