Implementation of a Centralized, Cost-effective Call Center in a Large Urology Community Practice

Call centers provide front-line care and service to patients. This study compared call-answering efficiency and costs between the implementation of an internal, centralized call center (January to July 2019) and previously outsourced call-center services (January to July 2018) for a large urology co...

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Bibliographic Details
Published in:	Reviews in urology Vol. 22; no. 2; pp. 67 - 74
Main Authors:	Kappa, Stephen F, McClain, Chris, Wallace, Krista, Cinquina, Paul, Lawson, Don, Smith, Mary M, Walz, Earl, Edwards, Brooke, Kirsh, Gary M
Format:	Journal Article
Language:	English
Published:	MedReviews, LLC 01-01-2020
Subjects:	Original Research
Online Access:	Get full text
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Summary:	Call centers provide front-line care and service to patients. This study compared call-answering efficiency and costs between the implementation of an internal, centralized call center (January to July 2019) and previously outsourced call-center services (January to July 2018) for a large urology community practice. Retrospective review of call metrics and cost data was performed. Internal call-center leadership, training, and culture was examined through survey of staff and management. A total of 299,028 calls with an average of 5751 calls per week were answered during the study periods. The Average Speed of Answer (ASA) was 1:42 (min:s) for the outsourced call center and 0:14 for the internal call center ( P < 0.001), with 70% of outsourced calls answered under 2 minutes compared with 99% of calls for the internal call center ( P < 0.001). The Average Handle Time (AHT) for each outsourced call was 5:32 versus 3:41 for the internal call center ( P < 0.001). The total operating expenses were 7.7% lower for the internal call center. Surveys revealed the importance of engaged leadership and staff training with feedback, simplified work algorithms, and expanded clinical roles. We found that internal, centralized call centers may provide a call-answering solution with greater efficiency and lower total operating expense versus an outsourced call center for large surgical practices. A culture that emphasizes continuous improvement and empowers call-center staff with expanded clinical roles may ultimately enhance patient communication and service.
Bibliography:	ObjectType-Article-1 SourceType-Scholarly Journals-1 ObjectType-Feature-2 content type line 23
ISSN:	1523-6161 2153-8182