Search Results - "Christopoulos, Alex"

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    Evaluating social marketing: Lessons from ShowCase by Christopoulos, Alex, Reynolds, Lucy

    Published in Perspectives in public health (01-11-2009)
    “…In April 2009, the National Social Marketing Centre launched its new case study resource, ShowCase: a collection of 40 best practice social marketing…”
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    Journal Article
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    Where are All the Products? Are We Really Doing Social Marketing or are We Doing Social Sales? by Merritt, Rowena, Christopoulos, Alex, Thorpe, Allison

    Published in Social marketing quarterly (01-06-2009)
    “…In their description of social marketing, Kotler and Zaltman (1971) postulate the difference between marketing and sales. Sales are defined as “finding…”
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    Journal Article
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    The Role of Networks in Establishing an Entrepreneurial Venture by Christopoulos, Alex

    Published 01-01-2011
    “…In South Africa, a disappointingly high number of start-up ventures fail. The success of global entrepreneurs in the South African marketplace is largely…”
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    Dissertation