Search Results - "Christopher D. HOPKINS"

Buyer dependence in B2B relationships: The role of supplier investments, commitment form, and trust by Padgett, Daniel, Hopkins, Christopher D., Williams, Zac

“…One of the main risks in B2B relationships is the potential for partners to switch to competitors. Decreasing the likelihood of partner switching can result…”
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Turning commitment into performance through buyer dependence: a dual pathway approach by Padgett, Daniel, Hopkins, Christopher D., Gabler, Colin B.

“…Purpose This paper aims to investigate the interrelated role of relational commitment and dependence as drivers of key performance outcomes. Specifically, the…”
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Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships by Wolter, Jeremy S., Bock, Dora E., Hopkins, Christopher D., Giebelhausen, Michael

“…The relationship marketing literature largely overlooks the most common type of loyal consumer, one who feels no personal attachment to a firm (Guo et al.,…”
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The impact of perceived customer delight on the frontline employee by Barnes, Donald C., Ponder, Nicole, Hopkins, Christopher D.

“…A plethora of research has investigated the impact of the frontline employee on the customer, with the consensus that employees can have a tremendous impact on…”
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Level of Agreement Between Sales Managers and Salespeople on the Need for Internal Virtue Ethics and a Direct Path from Satisfaction with Manager to Turnover Intent by Shanahan, Kevin J., Hopkins, Christopher D.

“…The nature of the sales manager/salesperson relationship is examined. Our study investigates the level of agreement between sales managers and salespeople on…”
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The moderating role of religiosity on nonprofit advertising by Hopkins, Christopher D., Shanahan, Kevin J., Raymond, Mary Anne

“…Nonprofits need to compete for donations now more than ever. Maintaining a socially responsible reputation and developing ads that are emotional and likable…”
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Making the transition to retirement: appraisals, post-transition lifestyle, and changes in consumption patterns by Hopkins, Christopher D., Roster, Catherine A., Wood, Charles M.

“…Purpose - This research proposes to examine how the retirement experience in the USA is cultivated via the appraisal process and reflected in post-retirement…”
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Social Selling: A Comparison of Social Media Usage Across Process Stage, Markets, and Sales Job Functions by Moore, Jesse N., Raymond, Mary Anne, Hopkins, Christopher D.

“…This research compares the extent to which sales personnel in B2C (business-to-consumer) and B2B (business-to-business) markets use relationship-oriented…”
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Changing Perceptions of Marketing Ethics and Social Responsibility in Principles of Marketing by Hopkins, Christopher D., Ferrell, O. C., Ferrell, Linda, Hopkins, Karen H.

“…The principles of marketing course usually includes coverage of marketing ethics and social responsibility. This study attempts to gain an understanding of…”
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Utilization of Relationship-Oriented Social Media in the Selling Process: A Comparison of Consumer (B2C) and Industrial (B2B) Salespeople by Moore, Jesse N., Hopkins, Christopher D., Raymond, Mary Anne

“…The rapid pace of technological advancement and adoption of social media among consumers/organizations has been unprecedented in recent years. This study…”
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Educating Students to Give Them a Sustainable Competitive Advantage by Hopkins, Christopher D., Raymond, Mary Anne, Carlson, Les

“…With an increasingly competitive job market, this study focuses on what marketing educators can do to help students develop a sustainable competitive…”
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Depictions of Self-Inflicted Versus Blameless Victims for Nonprofits Employing Print Advertisements by Shanahan, Kevin J., Hopkins, Christopher D., Carlson, Les, Raymond, Mary Anne

“…Extant literature over the last couple of years has examined factors affecting donor proclivity to contribute to nonprofits. These studies focused on factors…”
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The Influence of Interactivity on Visit and Purchase Frequency: The Moderating Role of Website Informational Features by Hood, Karen M., Shanahan, Kevin J., Hopkins, Christopher D., Lindsey, Kristina K.

“…As Internet use continues to grow and as firms become more sophisticated in their use of the web, the ability to make the online customer experience unique has…”
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The impact of involvement on key service relationships by Baker, Thomas L, Cronin, J. Joseph, Hopkins, Christopher D

“…Purpose - This paper aims to report a study that focuses on the moderating role of involvement in the relationships between customer contact employees'…”
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Can consumers recognize misleading advertising content in a media rich online environment? by Mitra, Anu, Raymond, Mary Anne, Hopkins, Christopher D.

“…The worldwide growth and acceptance of e‐commerce provides consumers with the opportunity to shop in computer‐mediated interactive environments that simulate…”
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Truths, Half-Truths, and Deception: Perceived Social Responsibility and Intent to Donate for a Nonprofit Using Implicature, Truth, and Duplicity in Print Advertising by Shanahan, Kevin J., Hopkins, Christopher D.

“…The differences in emotional response to the ad, overall attitude toward the ad, perceived social responsibility of the sponsor, and intent to donate are…”
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Smart Switch Metamaterials for Multiband Radio Frequency Antennas by Wolcott, Paul J., Hopkins, Christopher D., Zhang, Lanlin, Dapino, Marcelo J.

“…We investigate metal–matrix composite metamaterials with embedded electrical switches made of shape memory nickel–titanium (Ni–Ti) for use in broadband radio…”
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A Multi-Method Approach to Understanding Behavior Change. The Case of Texting and Driving by Karen M. HOOD, Christine M. KOWALCZYK, Christopher D. HOPKINS, Daniel PADGETT

“…Distracted driving, specifically texting and driving, has become a nationwide public health problem in the U.S. with negative, and potentially fatal…”
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The Unintended Consequences of Using "Posers" in Nonprofit Public Service Announcements and Proposed Self-Regulatory Disclosure Solutions by Shanahan, Kevin J., Hopkins, Christopher D., Carlson, Les

“…Although public service announcements (PSAs) employing undisclosed actor portrayals (posers) in the message are in technical violation of Federal Trade…”
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Leveraging supplier relationships for sustainable supply chain management: insights from social exchange theory by Davis-Sramek, Beth, Hopkins, Christopher D., Richey, Robert Glenn, Morgan, Tyler R.

“…While firms recognise the importance of utilizing suppliers to meet sustainable supply chain management goals, many find environmental strategy difficult to…”
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