Search Results - "Chowdhury, Tilottama"

Categorization flexibility and unconventional choices: is life an adventure? by Chowdhury, Tilottama G, Murshed, Feisal

“…Purpose This paper proposes that categorization flexibility, operationalized as the cognitive capacity that cross-categorizes products in multiple situational…”
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Patient participation: the impact of diagnosis and individual characteristics by Schramm, Mary E., Chowdhury, Tilottama G., Odenwaelder, Myra, Lisk, Eunice A.

“…Despite the interest in encouraging patients to participate in their care, knowledge of the relationship between patients' characteristics and the extent to…”
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Different women, different viewpoints: age, traits and women’s reaction to advertisements by Branchik, Blaine J, Ghosh Chowdhury, Tilottama, Sacco, Jennifer Schenk

“…Purpose This study aims to examine different consumption attitudes between two age-based cohorts of female consumers as it relates to the processing of…”
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Flexible flexibility! Food categorization flexibility and utilitarian preference by Ghosh Chowdhury, Tilottama, Murshed, Feisal, Khare, Adwait

“…Purpose The purpose of this study is to propose that high categorization flexibility’s positive influence on hedonic or affect-laden choice is attenuated by…”
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The Time-Harried Shopper: Exploring the Differences between Maximizers and Satisficers by Chowdhury, Tilottama G., Ratneshwar, S., Mohanty, Praggyan

“…Schwartz and his colleagues have proposed individual differences in consumer decision goals. Maximizers are those who always strive to make the best possible…”
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"What makes me click?" The effects of images and color in consumer-based pandemic health messages by Chowdhury, Tilottama G., Norberg, Patricia, Asare, Anthony K., Kang, Jun, Bannor, Richard

“…Health messaging for diseases has been an important research area in marketing. The objectives of this research are to explore response to health…”
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Examining Ethnocentrism in an Age of Hybrid Consumers and Hybrid Brands: An Empirical Analysis by Chowdhury, Tilottama G., Elahee, Mohammad, Branchik, Blaine, Micu, Camelia

“…Based on empirical data collected from 333 respondents from three distinct cultural groups of consumers: U.S. citizens by birth, naturalized U.S. citizens of…”
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Matching a cause with self-schema: The moderating effect on brand preferences by Chowdhury, Tilottama G., Khare, Adwait

“…The moderating roles of consumer brand involvement type and product type on the effect of a match between consumers' self‐schema and the cause a brand supports…”
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Attention to social comparison information and brand avoidance behaviors by Kim, Eunjin (Anna), Ratneshwar, S., Roesler, Erin, Chowdhury, Tilottama Ghosh

“…This research links brand avoidance behaviors to attention to social comparison information (ATSCI). We posit that high (vs low) ATSCI consumers will suffer…”
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What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion- versus Prevention-Focused Messages by Ghosh Chowdhury, Tilottama, Micu, Camelia, Ratneshwar, S., Kim, Eunjin (Anna)

“…ABSTRACT Prior research has distinguished between ad message frames that are promotion‐focused (i.e., eager‐sounding and achievement‐oriented) and those that…”
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Self-oriented Masculinity: Advertisements and the Changing Culture of the Male Market by Branchik, Blaine J., Chowdhury, Tilottama Ghosh

“…This research chronicles the changes in the understudied and rapidly evolving male market segment using two related studies: (1) a content analysis of…”
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Accentuate the positive: how identity affects customer satisfaction by Ghosh Chowdhury, Tilottama, Desai, Kalpesh Kaushik, Bolton, Lisa

“…Purpose – The purpose of this research is to address an important gap in identity research – how does consumer identity affect satisfaction following an…”
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The Effect of Message's Regulatory Focus and Product Type on Persuasion by Micu, Camelia C., Chowdhury, Tilottama G.

“…The primary objective of this research is to examine the role of message's regulatory focus (promotion versus prevention) in advertisements for different…”
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The effect of ageing and time horizon perspective on consumers' response to promotion versus prevention focus advertisements by Micu, Camelia Codruta, Chowdhury, Tilottama G.

“…This research investigates the influence of ageing and its associated time horizon perspective on responses to promotion versus prevention focus…”
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Pleasure or utility? Time planning style and Web usage behaviors by Cotte, June, Chowdhury, Tilottama G., Ratneshwar, S., Ricci, Lisa M.

“…The present research focuses on time planning style, an individual's habitual approach to time management, in relation to the use of the Web. We theorize and…”
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The appropriateness of different modes of strategy from a product-market perspective by Chowdhury, Tilottama G., Madhavaram, Sreedhar, Ratneshwar, S., Standifer, Rhetta

“…Strategy-making is an important yet complex task. The present research examines the issue of strategy mode, that is, the manner or style in which strategy is…”
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The impact of the amount of available information on decision delay: The role of common features by Nagpal, Anish, Khare, Adwait, Chowdhury, Tilottama, Labrecque, Lauren I., Pandit, Ameet

“…In two studies, we show that features shared by products (common features) do not cancel out during the decision-making process but in fact are consequential…”
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The role of exploratory buying behavior tendencies in choices made for others by Chowdhury, Tilottama G., Ratneshwar, S., Desai, Kalpesh Kaushik

“…We examine whether the consumer trait of exploratory buying behavior tendencies (EBBT; Baumgartner, H., and Steenkamp, J.E.M. (1996). Exploratory consumer…”
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Maximizers and Satisficers: Can’t choose and Can’t reject by Khare, Adwait, Chowdhury, Tilottama G., Morgan, Jeremy

“…•A status quo bias occurs when decision-makers favor endowed to non-endowed options.•In a choose-reject status quo bias, few options are chosen but few are…”
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Food categorization flexibility increases the preference for indulgent foods by Khare, Adwait, Chowdhury, Tilottama G.

“…Categorization flexibility, the extent of cross-categorization of objects into multiple categories, has been studied in prior research as an outcome variable…”
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