Search Results - "Choong Ki Lee"

Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model by Kim, Myung Ja, Lee, Choong-Ki, Jung, Timothy

“…Although virtual reality (VR) is an emerging technology in tourism, little research has been conducted on what factors make consumers visit destinations…”
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Virtual travel experience and destination marketing: Effects of sense and information quality on flow and visit intention by An, Sohyun, Choi, Youngjoon, Lee, Choong-Ki

“…In the digital age, virtual reality (VR) has become a new tool for destination marketing. Building on flow theory and the stimuli-organism-response model, this…”
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The impact of innovation and gratification on authentic experience, subjective well-being, and behavioral intention in tourism virtual reality: The moderating role of technology readiness by Kim, Myung Ja, Lee, Choong-Ki, Preis, Michael W.

“…•The importance of virtual reality (VR) is growing rapidly in tourism-related areas.•This study develops a model incorporating innovation and gratification…”
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Examining the Role of Emotional and Functional Values in Festival Evaluation by Lee, Jin-Soo, Lee, Choong-Ki, Choi, Youngjoon

“…This study aimed to identify the antecedents of emotional and functional values of festival participation. At the same time, it investigated the relative…”
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The impact of non-pharmaceutical interventions for 2009 H1N1 influenza on travel intentions: A model of goal-directed behavior by Lee, Choong-Ki, Song, Hak-Jun, Bendle, Lawrence J., Kim, Myung-Ja, Han, Heesup

“…Theoretically, in the tourism context this study introduced a new concept of non-pharmaceutical intervention (NPI) for influenza, and tested the impact of NPI…”
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Examining Chinese College Students' Intention to Travel to Japan Using the Extended Theory of Planned Behavior: Testing Destination Image and the Mediating Role of Travel Constraints by Park, Sung Hee, Hsieh, Chi-Ming, Lee, Choong-Ki

“…Understanding the decision-making process and predicting travel behavior are critical for destination tourism marketers. This study develops and tests a…”
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The future is yesterday: Use of AI-driven facial recognition to enhance value in the travel and tourism industry by Gupta, Shivam, Modgil, Sachin, Lee, Choong-Ki, Sivarajah, Uthayasankar

“…This study aims to investigate the role of artificial intelligence (AI) driven facial recognition to enhance a value proposition by influencing different areas…”
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The influence of climate change and environmental concerns on participation in new voluntourism by younger generations by Kim, Yelim, Kim, Miseong, Lee, Choong‐Ki, Reisinger, Yvette

“…This study investigates a new type of voluntourism that focuses on younger generations' environmental contribution in the context of a global climate crisis…”
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Testing the influence of destination source credibility, destination image, and destination fascination on the decision‐making process: Case of the Cayman Islands by V.G., Girish, Park, Eunkyoung, Lee, Choong‐Ki

“…For small islands, tourism is generally considered the backbone of their economies. However, research on tourists' intention to visit small islands is limited…”
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The effects of motivation, deterrents, trust, and risk on tourism crowdfunding behavior by Kim, Myung Ja, Bonn, Mark, Lee, Choong-Ki

“…With the rapid advancement of information and communication technologies, crowdfunding has emerged as a revenue-generating method. However, tourism research…”
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Behavioral intention of visitors to an Oriental medicine festival: An extended model of goal directed behavior by Song, HakJun, You, Geun-Jun, Reisinger, Yvette, Lee, Choong-Ki, Lee, Seung-Kon

“…Despite the importance of Oriental medicine festivals to Oriental medical tourism, little research has been conducted to understand the behavioral intention of…”
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Cross-cultural comparison of the image of Guam perceived by Korean and Japanese leisure travelers: Importance–performance analysis by Lee, Gyehee, Lee, Choong-Ki

“…As international tourism becomes a global phenomenon and its volume increases rapidly, understanding cultural differences and similarities provides destination…”
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Motivations and Use Context in Mobile Tourism Shopping: Applying Contingency and Task-Technology Fit Theories by Kim, Myung Ja, Chung, Namho, Lee, Choong-Ki, Preis, Michael W.

“…Mobile tourism shopping is an emerging market, but there is little theoretically based research on the topic. This study investigates the impact of motivations…”
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Catalyzing green change: The impact of tech‐savvy leaders on innovative behaviors by Olya, Hossein, Ahmad, Muhammad Shakil, Abdulaziz, Tamer Ahmed, Khairy, Hazem Ahmed, Fayyad, Sameh, Lee, Choong‐Ki

“…Global corporations face a significant challenge in addressing the lack of green innovation. Thus, this study develops a conceptual model to unveil the role of…”
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Examining the Differential Impact of Human Crowding Versus Spatial Crowding on Visitor Satisfaction at a Festival by Kim, Dohee, Lee, Choong-Ki, Sirgy, M. Joseph

“…Human crowding at a festival can affect visitor satisfaction differently to spatial crowding. Festival visitors perceive human crowding as a situation in which…”
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Leaders' political skills and subordinates' service‐oriented organizational citizenship behavior by Kim, Mi‐Young, Ok, Chihyung "Michael", Lee, Choong‐Ki

“…Team‐oriented tasks are inherent in the hospitality industry, requiring leaders to cultivate quality relationships with subordinates and facilitate team‐member…”
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Rejuvenating Mind and Soul: Psychological Benefits of Camping Experiences and the Moderating Role of Psychological Distress by Shi, Ji, Joo, Dongoh, Lee, Choong‐Ki, Reisinger, Yvette, Duong, Hai Long

“…ABSTRACT This study examines the extent to which camping experiences influence campers' restoration, psychological capital, and life satisfaction and the role…”
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Policy implications of willingness to pay for sustainable development of a world agricultural heritage site: The role of stakeholders' sustainable intelligence, support, and behavioral intention by Park, Yae‐Na, Lee, Choong‐Ki, Mjelde, James W., Kwon, Yu‐Jin

“…The willingness to pay (WTP) for preservation of a Globally Important Agricultural System, Jeju Batdom, South Korea is estimated. To help control for…”
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Critical reflections on the economic impact assessment of a mega-event: the case of 2002 FIFA World Cup by Lee, Choong-Ki, Taylor, Tracy

“…Sport tourism has received growing attention as a source of generating significant revenue and contributing major economic benefits to host cities, regions,…”
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Valuation of ecotourism resources using a contingent valuation method: The case of the Korean DMZ by Lee, Choong–Ki, W. Mjelde, James

“…The Korean Demilitarized Zone (DMZ), which has been untouched by human interference for the last half century, has become a sanctuary for rare species of…”
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