Search Results - "Choi, Jungsil"

Do Cold Images Cause Cold-Heartedness? The Impact of Visual Stimuli on the Effectiveness of Negative Emotional Charity Appeals by Choi, Jungsil (David), Rangan, Priyamvadha, Singh, Surendra N.

“…Previous research shows that negative emotional charity appeals tend to be more effective than other emotional charity appeals because they evoke sympathy…”
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The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption by Choi, Jungsil, Li, Yexin Jessica, Rangan, Priyamvadha, Chatterjee, Promothesh, Singh, Surendra N.

“…This paper examines how odd-ending pricing influences consumption of hedonic and utilitarian products. Four studies test the hypothesis that the discount image…”
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Opposites attract: Impact of background color on effectiveness of emotional charity appeals by Choi, Jungsil, Li, Yexin Jessica, Rangan, Priyamvadha, Yin, Bingqing, Singh, Surendra N.

“…The present work utilizes research on context effects and color psychology to investigate how background color can enhance the effectiveness of positive and…”
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How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal by Choi, Jungsil, Park, Hyun Young

“…Past research offers conflicting findings on whether sadness-evoking charity appeals help solicit a donation. To reconcile these findings, we introduce…”
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How health motivation moderates the effect of vividness on consumption expectations of indulgent food by Choi, Jungsil, Ju, Ilwoo

“…The current research examines how the vividness of food depictions affects consumers' consumption expectations of indulgent food items. Through three studies,…”
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Image-text inconsistency effect on product evaluation in online retailing by Lee, Kiljae, Choi, Jungsil

“…This study examined the cognitive influence of inconsistency between image and text of product description. We found that the inconsistency hampers processing…”
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The Influence of Health Motivation and Calorie Ending on Preferences for Indulgent Foods by Choi, Jungsil, Jessica Li, Yexin, Samper, Adriana

“…Abstract Food and beverage manufacturers now regularly display “just below” calorie amounts (e.g., 99, 199, 299) in advertisements, presumably to appeal to…”
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How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase by Choi, Jungsil, Park, Hyun Young

“…Purpose This study aims to investigate the moderating role of hedonic and utilitarian purchase motives for the presentation order effect. Although past…”
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The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing by Choi, Jungsil, Madhavaram, Sreedhar R., Park, Hyun Young

“…[Display omitted] •Partitioned pricing increases hedonic purchases, but not utilitarian purchases.•Partitioned pricing helps justify hedonic spending through a…”
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Doing Good in Another Neighborhood: Attributions of CSR Motives Depend on Corporate Nationality and Cultural Orientation by Choi, Jungsil, Chang, Young Kyun, Li, Yexin Jessica, Jang, Myoung Gyun

“…In the past few decades, consumers around the world have placed increasing value on corporate social responsibility (CSR). As a response, companies entering…”
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Regulatory focus as a predictor of attitudes toward partitioned and combined pricing by Lee, Kiljae, Choi, Jungsil, Li, Yexin Jessica

“…Partitioned pricing is a widely used pricing strategy, but little is known about the buyer characteristics that influence its effectiveness. The current…”
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The moderating effect of temporal distance on partitioned vs combined pricing by Choi, Jungsil, Bolton, Dorcia E, Grishin, Marija

“…Purpose This paper aims to explore how temporal distance influences the evaluation of partitioned pricing. Design/methodology/approach The effect of temporal…”
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Asymmetric effect of context‐specific color priming on interpretation of ambiguous news articles by Choi, Jungsil, Lee, Kiljae, Banerjee, Pronobesh

“…In the context of reading a news article as a source to predict the stock price of a company, people's interpretation of the article was biased by the color…”
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Two distinct routes for inducing emotions in HCI design by Lee, Kiljae, Choi, Jungsil, Marakas, George M., Singh, Surendra N.

“…•Our model categorizes the two fundamental design goals as antecedents of four different types of emotions.•Design elements (i.e., coherence or legibility) for…”
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Effect of perceived warmth on positive judgment by Choi, Jungsil, Chang, Young Kyun, Lee, Kiljae, Chang, Jae D

“…Purpose This paper aims to explore how color-based visual sensation affects people’s judgment of other people and their environment. The authors focus…”
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Impact of Death-Related Television Programming on Advertising Evaluation by Rangan, Priyamvadha, Singh, Surendra N., Landau, Mark J., Choi, Jungsil

“…Programming that depicts or implies death constitutes a vital component of daily television broadcasts, yet the impact of such programming on the evaluation of…”
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What type of framing message is more appropriate with nine-ending pricing? by Choi, Jungsil, Lee, Kiljae, Ji, Yong-Yeon

“…While the effect of nine-ending prices on purchases has been well documented, studies that examine the impact of this pricing technique in the context of…”
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The effect of product positioning in a comparison table on consumers' evaluation of a sponsor by Choi, Jungsil, Myer, Duane W.

“…This paper examines the effect on consumers' perceptions resulting from the positioning of a sponsor in relation to a competitor or competitors in a comparison…”
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Revisiting positive and negative charity appeal effectiveness: Moderation effect of color and victim-type by Choi, Jungsil

“…The purpose of my dissertation is to understand prosocial (or helping) behavior when responding to a charitable appeal. I am interested in enhancing the…”
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Revisiting positive and negative charity appeal effectiveness: Moderation effect of color and victim-type by Choi, Jungsil

“…The purpose of my dissertation is to understand prosocial (or helping) behavior when responding to a charitable appeal. I am interested in enhancing the…”
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