Search Results - "Chisam, Natalie"

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    A Call for Research at the Public Policy–Marketing Strategy Interface

    A Call for Research at the Public Policy–Marketing Strategy Interface by Chisam, Natalie, Germann, Frank, Palmatier, Robert W.

    Published in Journal of public policy & marketing (01-07-2022)
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    A taxonomy of marketing organizations

    A taxonomy of marketing organizations by McAlister, Leigh, Germann, Frank, Chisam, Natalie, Hayes, Pete, Lynch, Adriana, Stewart, Bill

    “…A basic step in scientific inquiry entails ordering, classifying, or grouping the phenomena under investigation—that is, developing a taxonomy. Yet no…”
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