Search Results - "Chiang, Lanlung"

Investigating festivals and events as social gatherings: the application of social identity theory by Chiang, Lanlung (Luke), Xu, Anfeng, Kim, Jaewook, Tang, Liang (Rebecca), Manthiou, Aikaterini

“…Festivals and events as social gatherings have become an increasingly important sector of the tourism and leisure industries. The present study applied social…”
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Does Consumers' Feeling Affect Their Quality of Life? Roles of Consumption Emotion and Its Consequences by Lee, Seonjeong (Ally), Manthiou, Aikaterini, Jeong, Miyoung, Tang, Liang (Rebecca), Chiang, Lanlung (Luke)

“…Emphasizing the importance of attendees' consumption emotion, this study investigates the impact of festival attendees' consumption emotion on their…”
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Investigating wellness tourists' motivation, engagement, and loyalty: in search of the missing link by Kim, Eojina, Chiang, Lanlung (Luke), Tang, Liang (Rebecca)

“…Wellness tourism is a rapidly growing sector of the current thriving tourism industry. The purpose of this study was to investigate tourists' motivation and…”
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Does country-of-origin brand personality generate retail customer lifetime value? A Big Data analytics approach by Chiang, Lan-Lung (Luke), Yang, Chin-Sheng

“…Many retail firms have witnessed the erosion of customer loyalty with the rise of e-commerce and its resulting benefits to consumers, including increased…”
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The experience economy approach to festival marketing: vivid memory and attendee loyalty by Manthiou, Aikaterini, (Ally) Lee, Seonjeong, (Rebecca) Tang, Liang, Chiang, Lanlung

“…Purpose – A desirable experiential environment is an essential source of competitive advantage in the festival industry. Understanding festival attendees'…”
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Investigating the Effects of Memorable Experiences: an Extended Model of Script Theory by Manthiou, Aikaterini, Kang, Juhee, Chiang, Lanlung, Tang, Liang (Rebecca)

“…Providing visitors with unique and memorable experiences is believed to be a competitive advantage of theme parks. The purpose of this study was to examine the…”
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Exploring the roles of self-concept and future memory at consumer events: the application of an extended Mehrabian-Russell model by Manthiou, Aikaterini, Ayadi, Kafia, Lee, Seonjeong (Ally), Chiang, Lanlung, Tang, Liang (Rebecca)

“…This study aimed to extend Mehrabian and Russell's stimulus-organism-response (S-O-R) framework to consumer events. Physical environment and staff interaction…”
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Augmented reality interactive technology and interfaces: a construal-level theory perspective by Chiang, Lan-Lung (Luke), Huang, Tseng-Lung, Chung, Henry F.L.

“…PurposeIn modern e-commerce and omnichannel management, consumers can utilize visual information delivered by augmented reality interactive technology (ARIT)…”
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An assessment of value dimensions in hiking tourism: Pathways toward quality of life by Lee, Seonjeong Ally, Manthiou, Aikaterini, Chiang, Lanlung, Tang, Liang Rebecca

“…Enhancing quality of life is one of the primary motives for people to participate in tourism activities. Particularly, hiking tourism has become increasingly…”
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Towards quality of life: the effects of the wellness tourism experience by Luo, Yi, Lanlung (Luke), Chiang, Kim, Eojina, Tang, Liang Rebecca, Song, Sung Mi

“…The wellness tourism sector has experienced a significant worldwide increase. This study aimed to identify the relationships between customer experience,…”
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A Comparative Study of Generational Preferences for Trip-Planning Resources: A Case Study of International Tourists to Shanghai by Chiang, Lanlung, Manthiou, Aikaterini, Tang, Liang (Rebecca), Shin, Jungyoung, Morrison, Alastair

“…Although many previous studies have investigated the information search behavior in some specific age groups of tourists, few of them comprehensively examined…”
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An evaluation of the levels of entrepreneurship and competitive advantages in small midwestern agritourism businesses by Chiang, Lanlung Luke

“…Agritourism is a business concept that merges two areas (e.g., agricultural and travel/tourism) to open up new profitable markets and provide travel…”
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