Search Results - "Chen, Chihchien"
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1
The peculiar impact of higher room rates on customers' propensity to book
Published in International journal of contemporary hospitality management (09-02-2010)“…Purpose - This study's goal is to examine how an intensified room rate signal affects customers' perceptions, their propensity to book, and consequently…”
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2
Online Consumer Review Factors Affecting Offline Hotel Popularity: Evidence from Tripadvisor
Published in Journal of travel & tourism marketing (12-02-2016)“…The business value of online consumer reviews has emerged in recent year as one of utmost importance for hotel marketers. This study examines how online…”
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The impacts of different types of cuisines and restaurants on gratuities
Published in Journal of revenue and pricing management (01-04-2017)“…ABSTRACT This study adopts social stigma theory and examines whether biases toward different types of foods and restaurants exist and, consequently, whether…”
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Haute couture-to-table? A study of luxury fashion-brand restaurants/Cafés
Published in Journal of global scholars of marketing science (03-04-2023)“…The significant rise in luxury shopping has recently gained much attention. This paper seeks to better understand the factors involved in luxury consumption…”
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Pay Now or Pay Later: The Impact of Time on Payment Preference in Hotel Booking
Published in Journal of vacation marketing (01-10-2022)“…The “book now, pay later” phenomenon is one form of payment which has flow-on effects such as increasing last-minute cancelations. To encourage prepayment,…”
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Book now, pay later: the effects of delays in payments and temporal distance on consumers’ perceptions and purchase intention
Published in Journal of revenue and pricing management (01-10-2023)“…In today’s hotel industry, ‘book now, pay later’ practice is widespread. However, despite the prevalence of this phenomenon, the psychological and behavioral…”
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A tabulation of information technology and consumer behavior in hospitality revenue management research
Published in Journal of hospitality and tourism technology (31-10-2020)“…Purpose The purpose of this paper is to present an overview of revenue management (RM) studies that focus on information technology (IT) and consumer behavior…”
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Cancellation policies in the hotel, airline and restaurant industries
Published in Journal of revenue and pricing management (01-07-2016)“…Littlewood’s Rule and Expected Marginal Seat Revenue (EMSR) maximize revenue through the allocation of various fares quoted for different levels of customers’…”
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Go moderate! How hotels' cancellation policies affect their financial performance
Published in Tourism economics : the business and finance of tourism and recreation (01-12-2023)“…Hotel cancellation policies have shifted considerably in recent years. This is mainly in response to growing rates of last-minute cancellations and no shows…”
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The influence of incidental affect and mood-changing price on online booking intention
Published in Journal of hospitality and tourism technology (02-10-2017)“…Purpose This paper aims to examine the joint influence of incidental affect and mood-changing prices on consumers’ hotel booking intention in an online…”
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11
Room Rate Patterns and Customers' Propensity To Book a Hotel Room
Published in Journal of hospitality & tourism research (Washington, D.C.) (01-08-2008)“…Price-sensitive travelers often access hotels' and intermediaries' Web sites multiple times before they travel. Due to revenue management practices, these…”
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