Search Results - "Chee Boon, Lim"

Does country of origin matter for low-involvement products? by Ahmed, Zafar U., Johnson, James P., Yang, Xia, Kheng Fatt, Chen, Sack Teng, Han, Chee Boon, Lim

“…This empirical study focusses on consumers' attitude to low-involvement products, bread and coffee, in a newly-industrialized nation. Using data from 236…”
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Does country of origin matter for lowinvolvement products by Ahmed, Zafar U., Johnson, James P., Yang, Xia, Kheng Fatt, Chen, Sack Teng, Han, Chee Boon, Lim

“…This empirical study focusses on consumers attitude to lowinvolvement products, bread and coffee, in a newlyindustrialized nation. Using data from 236…”
Get full text