Search Results - "Chaudhuri, Malika"

The effects of loyalty program introduction and design on short- and long-term sales and gross profits by Chaudhuri, Malika, Voorhees, Clay M., Beck, Jonathan M.

“…Loyalty programs (LPs) are marketing investments designed to foster behavioral loyalty among a firm’s best customers and, ultimately, increase firm…”
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Market reactions to the Business Roundtable August 19, 2019 announcement on the Purpose of a Corporation by Janney, Jay, Chaudhuri, Malika

“…The Business Roundtable's “Purpose of a Corporation” letter announced a shift from stockholder primacy to stakeholder primacy. Interestingly, we contend the…”
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Managing Pharmaceutical Promotion Mix in the Rise of Social Media by Chaudhuri, Malika, Hirunyawipada, Tanawat, Pan, Yue

“…A manufacturer of a branded prescription drug typically uses traditional promotional tools to communicate with consumers (i.e., direct‐to‐consumer advertising)…”
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How promotion mix helps sustain brand sales during market transitions: insights from the pharmaceutical industry by Chaudhuri, Malika, Hirunyawipada, Tanawat, Pan, Yue

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Making new products go viral and succeed by Nguyen, Hang T., Chaudhuri, Malika

“…Why are some new product introductions more viral and successful than others? This research integrates theories of interpersonal communication and consumer…”
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Disentangling the effects of promotion mix on new product sales: An examination of disaggregated drivers and the moderating effect of product class by Chaudhuri, Malika, Calantone, Roger J., Voorhees, Clay M., Cockrell, Seth

“…The typical firm invests 20% of its promotional budget on sales promotions in an effort to drive short-term sales, Limited insight into the differential…”
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The moderating effects of leverage and marketing intensity on alliance formation announcements by Chaudhuri, Malika, Janney, Jay, Calantone, Roger J

“…Purpose March’s 1991 work on exploitation and exploration has been studied in many different industries. The purpose of this paper is to analyze signals…”
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Things often get worse before they get better: using contest theory to explain the effect of informational risk around inclusion in S&P 500 on cost of capital by Chaudhuri, Malika, Chaudhuri, Ranadeb, Janney, Jay, Parkash, Mohinder

“…The link between cost of capital and information risk is one of the most fundamental and controversial issues in financial accounting. We need an exogenous…”
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Barriers to firm service innovativeness in emerging economies by Durmusoglu, Serdar S, Nayir, Dilek Zamantili, Chaudhuri, Malika, Chen, Junsong, Joens, Ingela, Scheuer, Stephanie

“…Purpose This paper investigates internal and external barriers influencing the different dimensions of firm service innovativeness and the moderating effect of…”
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Impact of marketing investments on firm value by Chaudhuri, Malika

“…Firms engage in marketing communication mix such as sales promotions and advertisements primarily to boost sales, attract potential customers while retaining…”
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New Wine from Old Grapes: Innovation in the Eco-Friendly B2C Space by Chaudhuri, Malika, Calantone, Roger J., Randhawa, Praneet

“…Despite the upsurge in the need to develop eco-friendly products, few research studies have empirically examined consumers' preferences for eco-friendly…”
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Economic analysis of U.S. ethanol expansion issues by Chaudhuri, Malika

“…The dependency of the U.S. economy on crude oil imported from politically unstable countries, escalating energy demand world wide, growing nationwide…”
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Economic analysis of U.S. ethanol expansion issues by Chaudhuri, Malika

“…The dependency of the U.S. economy on crude oil imported from politically unstable countries, escalating energy demand world wide, growing nationwide…”
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