Search Results - "Chari, Simos"

Configuring systems to be viable in a crisis: The role of intuitive decision-making by Fattoum, Ayham, Chari, Simos, Shaw, Duncan

“…•Delegated autonomy can be insufficient for managing emerging complexity in VUCA•Intuition enhances residual complexity management in the Viable System…”
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Research in marketing strategy by Morgan, Neil A., Whitler, Kimberly A., Feng, Hui, Chari, Simos

“…Marketing strategy is a construct that lies at the conceptual heart of the field of strategic marketing and is central to the practice of marketing. It is also…”
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Virtual Influencers in Consumer Behaviour: A Social Influence Theory Perspective by Davlembayeva, Dinara, Chari, Simos, Papagiannidis, Savvas

“…Although virtual influencers, that is, computer‐generated personas, have been a growing trend in marketing, we still know very little about their impact on…”
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Dynamic capabilities, operational changes, and performance outcomes in the media industry by Jantunen, Ari, Tarkiainen, Anssi, Chari, Simos, Oghazi, Pejvak

“…The dynamic capabilities theorem posits that rapidly changing operating environments necessitate dynamic capabilities (i.e. sensing, seizing and reconfiguring)…”
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Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics by Leonidou, Leonidas C., Kvasova, Olga, Leonidou, Constantinos N., Chari, Simos

“…The article reports the findings of a study conducted among 387 consumers regarding their perceptions of the unethicality of business practices of firms and…”
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Alternative pathways to utilizing customer knowledge: A fuzzy-set qualitative comparative analysis by Chari, Simos, Tarkiainen, Anssi, Salojärvi, Hanna

“…This study explores alternative configurations of causes to customer knowledge utilization using a set theoretic approach with fuzzy set qualitative…”
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Consumer Trust in User-Generated Brand Recommendations on Facebook by Chari, Simos, Christodoulides, George, Presi, Caterina, Wenhold, Jil, Casaletto, John P.

“…ABSTRACT The transparency of social Web paves the way for user‐generated content (UGC) to become a trusted form of brand communication. Research offers little…”
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Discount venture brands: Self-congruity and perceived value-for-money? by Baker, Thomas L., Chari, Simos, Daryanto, Ahmad, Dzenkovska, Julija, Ifie, Kemefasu, Lukas, Bryan A., Walsh, Gianfranco

“…Grocery retailers have begun to target price conscious consumers with a new type of budget brand, called discount venture brands. These brands are exclusive to…”
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Alignments and misalignments of realized marketing strategies with administrative systems: Performance implications by Chari, Simos, Balabanis, George, Robson, Matthew J., Slater, Stanley

“…On the basis of intended marketing strategy plans, firms design administrative systems to support strategy implementation. In increasingly turbulent business…”
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Drivers and outcomes of importer adaptation in international buyer–seller relationships by Leonidou, Leonidas C., Palihawadana, Dayananda, Chari, Simos, Leonidou, Constantinos N.

“…Notwithstanding the growing literature on international buyer–seller relationships, limited attention has been given to the crucial role of adaptation in…”
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Emergent Marketing Strategies and Performance: The Effects of Market Uncertainty and Strategic Feedback Systems by Chari, Simos, Katsikeas, Constantine S., Balabanis, George, Robson, Matthew J.

“…Although many process‐based studies appear in the strategic management literature, little attention has been devoted to the formation process of marketing…”
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Anti-child-abuse ads: believability and willingness-to-act by Hyman, Michael, Shabbir, Haseeb, Chari, Simos, Oikonomou, Aikaterini

“…Purpose – Given their expense, the psycho-dynamic they induce among many viewers, and the lack of empirical evidence for their efficacy, studies to assess…”
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