Search Results - "Chang, Dae Ryun"

Organizational memory influences new product success by Chang, Dae Ryun, Cho, Hang

“…Prior research on the impact of organizational memory on new product success has divergent perspectives. Such inconsistency has accrued mainly from not…”
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An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources by Srinivasan, V, Park, Chan Su, Chang, Dae Ryun

“…The authors propose a new approach for measuring, analyzing, and predicting a brand’s equity in a product market. Brand equity is defined as the incremental…”
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Salesperson's innovation resistance and job satisfaction in intra-organizational diffusion of sales force automation technologies: The case of South Korea by Cho, Seong Do, Chang, Dae Ryun

“…One of the rapidly growing areas in industrial marketing is the application of sales force automation (SFA) technologies to help improve the efficiency of the…”
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A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility by Chungyeol Lee, Dae Ryun Chang, Nayeon Kim, Hosun Lee

“…Do corporate social responsibility (CSR) initiatives lead to positive outcomes for companies? Although it is commonly accepted that CSR is a necessary…”
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A study on the effects of background film music valence on para-social interaction and consumer attitudes toward social enterprises by Chang, Dae Ryun, Kim, Qurie

“…This study aims to determine appropriate communication strategies for prosocial marketing, with special attention placed on social enterprises. Social…”
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Modeling Intercategory and Generational Dynamics for A Growing Information Technology Industry by Kim, Namwoon, Chang, Dae Ryun, Shocker, Allan D

“…Previous studies dealing with product growth have dealt only with substitution effects among successive generations of one product category and not with…”
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Using Films to Achieve Diversity Goals in Marketing Education by Chang, Dae Ryun

“…Visual communication, especially films, can be an effective way to teach complex topics. The use of films in business schools, however, has been limited even…”
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The effects of power on consumers’ evaluation of a luxury brand's corporate social responsibility by Chang, Dae Ryun, Jang, Joonsuk, Lee, Hosun, Nam, Myungwoo

“…This paper examines how power affects consumers’ responses to corporate social responsibility (CSR) initiatives of luxury brands. The results of three studies…”
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A study on the dynamics between the moral reasoning process and celebrity image and their impact on consumers’ support for celebrity comebacks after a transgression by Lee, Hosun, Chang, Dae Ryun, Einwiller, Sabine

“…Purpose This study aims to examine how consumers use a moral reasoning process to defend preferred celebrity and celebrity brand images and specifically, the…”
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The Effects of Brand Strategy and Technological Uncertainty on Pioneering Advantage in the Multigenerational Product Market by Chang, Dae Ryun, Park, Se-Bum

“…This research investigates how brand strategy and technological uncertainty influence the order‐of‐entry effects for a previous generation pioneer in the…”
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Editorial: Increasing the impact of sponsorship on brands and reputation by Ryun Chang, Dae, Ko, Eunju

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Korea as a Comparative Business Marketing System: Review and Prospects by Chang, Dae Ryun, Lee, Kyoung Woo, Ryu, Sungmin

“…Purpose: South Korea is now considered to be one of the major players in the global business arena. Along with its economic progress, the Korean business…”
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It has to be ME (not YOU): the role of competitive message on the effectiveness of sales promotion by Yoon, Heeyoung, Chang, Dae Ryun, Lee, Kyoungmi

“…In the present study, we find that a restrictive message that limits the availability of the product amount (vs. purchasing time) is perceived as more…”
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A model of consumer information search and online network externalities by Sohn, Yong Seok, Joun, Hangun, Chang, Dae Ryun

“…This article looks at a consumer who faces a choice between two sources of information: conventional and online. The online source is different from the…”
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A study on the rating of import sources for industrial products in a newly industrializing country by Chang, Dae Ryun, Kim, Ik-Tae

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A study on the rating of import sources for industrial products in a newly industrializing country: The case of South Korea by Chang, Dae Ryun, Kim, Ik-Tae

“…This study looks at the purchasing of imported industrial products among managers in a newly industrializing country (NIC). The authors propose that the…”
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Consumer Response to Coupon Advertising by Hahn, Minhi, Chang, Dae Ryun, Kim, Ik-Tae, Kim, Yup

“…Because coupon advertising has both the characteristics of advertising and sales promotion, it may have distinctive effects on consumers that cannot be…”
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