Early evaluation of the ‘STOP SEPSIS!’ WHO Global Maternal Sepsis Awareness Campaign implemented for healthcare providers in 46 low, middle and high-income countries

Early evaluation of the ‘STOP SEPSIS!’ WHO Global Maternal Sepsis Awareness Campaign implemented for healthcare providers in 46 low, middle and high-income countries

ObjectiveTo evaluate changes in awareness of maternal sepsis among healthcare providers resulting from the WHO Global Maternal Sepsis Study (GLOSS) awareness campaign.DesignIndependent sample precampaign/postcampaign through online and paper-based surveys available for over 30 days before campaign r...

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Bibliographic Details
Published in:BMJ open Vol. 10; no. 5; p. e036338
Main Authors: Brizuela, Vanessa, Bonet, Mercedes, Trigo Romero, Carla Lionela, Abalos, Edgardo, Baguiya, Adama, Fawole, Bukola, Knight, Marian, Lumbiganon, Pisake, Minkauskienė, Meilė, Nabhan, Ashraf, Bique Osman, Nafissa, Qureshi, Zahida P, Souza, João Paulo
Format: Journal Article
Language:English
Published: England BMJ Publishing Group LTD 21-05-2020
BMJ Publishing Group
Series:Original research
Subjects:
Abortion
Awareness
Collaboration
Communication
Data collection
Developed Countries
Female
Global Health
Health facilities
Health Knowledge, Attitudes, Practice
Health Personnel
Health Promotion
Humans
Identification
Infections
Knowledge
Logos
Polls & surveys
Pregnancy
Pregnancy Complications, Infectious
Public health
Sepsis
Sepsis - diagnosis
Sepsis - prevention & control
Social networks
Websites
Womens health
World Health Organization
perinatology
maternal medicine
public health
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Summary:ObjectiveTo evaluate changes in awareness of maternal sepsis among healthcare providers resulting from the WHO Global Maternal Sepsis Study (GLOSS) awareness campaign.DesignIndependent sample precampaign/postcampaign through online and paper-based surveys available for over 30 days before campaign roll-out (pre) and after study data collection (post). Descriptive statistics were used for campaign recognition and exposure, and odds ratio (OR) and percentage change were calculated for differences in awareness, adjusting for confounders using multivariate logistic regression.Setting and participantsHealthcare providers from 398 participating facilities in 46 low, middle and high-income countries.InterventionAn awareness campaign to accompany GLOSS launched 3 weeks prior to data collection and lasting the entire study period (28 November 2017 to 15 January 2018) and beyond.Main outcome measuresCampaign recognition and exposure, and changes in awareness.ResultsA total of 2188 surveys were analysed: 1155 at baseline and 1033 at postcampaign. Most survey respondents found the campaign materials helpful (94%), that they helped increase awareness (90%) and that they helped motivate to act differently (88%). There were significant changes with regard to: not having heard of maternal sepsis (−63.4% change, pre-OR/post-OR 0.35, 95% CI 0.18 to 0.68) and perception of confidence in making the right decisions with regard to maternal sepsis identification and management (7.3% change, pre-OR/post-OR 1.44, 95% CI 1.01 to 2.06).ConclusionsAwareness raising campaigns can contribute to an increase in having heard of maternal sepsis and an increase in provider perception of confidence in making correct decisions. Offering the information to make accurate and timely decisions while promoting environments that enable self-confidence and support could improve maternal sepsis identification and management.
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ISSN:2044-6055
2044-6055
DOI:10.1136/bmjopen-2019-036338