Search Results - "Casabayó, Mònica"

Innovation is not a democracy. How consumer concept testing impacts the capability of fast moving consumer goods companies to generate truly innovative products by Gregor Gimmy, Mònica Casabayó

Get full text

Instagram paths to materialism in young people: social comparison and identification with influencers by Dávila, Juan Francisco, Casabayó, Mònica

Get full text

A World beyond Family: How External Factors Impact the Level of Materialism in Children by DÁVILA, JUAN FRANCISCO, CASABAYÓ, MONICA, SINGH, JATINDER JIT

“…This article explores and puts together eight important factors influencing materialism in children aged 8-12 years using a large sample from Spain. An…”
Get full text

An OWA-based hierarchical clustering approach to understanding users’ lifestyles by Nguyen, Jennifer, Armisen, Albert, Sánchez-Hernández, Germán, Casabayó, Mònica, Agell, Núria

“…Based on users’ interactions with social networks, a method to understand users’ life-styles is developed. Descriptions of their lifestyles are obtained from…”
Get full text

Improved market segmentation by fuzzifying crisp clusters: A case study of the energy market in Spain by Casabayó, Mònica, Agell, Núria, Sánchez-Hernández, Germán

“…•A new segmentation approach combining cluster analysis with a fuzzy learning technique.•A pioneering application to the Energy Industry in Spain.•A…”
Get full text

Thou shalt not covet: Role of family religiosity in anti‐consumption by Casabayó, Mònica, Dávila, Juan Francisco, Rayburn, Steven W.

“…Anti‐consumption movements, as resistance or rejection of consumption, are opposed in nature to the values of materialism or the idea that possessions are…”
Get full text

Religious or secular? School type matters as a moderator between media exposure and children’s materialism by Dávila, Juan Francisco, Casabayó, Mònica, Rayburn, Steven W.

“…This article examines the influence of media exposure, specifically TV and the Internet, on materialism in school‐aged children considering the moderating…”
Get full text

Key changes and challenges for brands in an uncertain environment by Iglesias, Oriol, Singh, Jatinder J, Casabayó, Mònica

“…Purpose - Brands are facing key changes and challenges that need to be addressed from both the academic as well as the managerial perspectives. This paper aims…”
Get full text

Influences in children's materialism: a conceptual framework by Francisco Dávila, Juan, Casabayó, Mònica

“…Purpose – This paper aims to answer two questions: According to research carried out in the last decades, what are the factors that influence materialism in…”
Get full text

A new method to assess how curricula prepare students for the workplace in higher education by Riu, David, Casabayo, Monica, Sayeras, Josep M., Rovira, Xari, Agell, Nuria

“…Curricula are an essential ingredient of academic activity in higher education institutions and so it is necessary to develop tools that help improve these…”
Get full text

Using AI Techniques in the Grocery Industry: Identifying the Customers Most Likely to Defect by Casabayó, Mònica, Agell, Núria, Aguado, Juan Carlos

“…The food retailing market has reached a mature stage where companies need to be competitive if they are to survive. Customers are ever more demanding and…”
Get full text

Shopping behaviour forecasts: experiments based on a fuzzy learning technique in the spanish food retailing industry by Casabayó Bonàs, Mònica

“…The general aim of this thesis is to analyse the possibility of developing synergies when connecting 3 different areas of research namely consumer behaviour,…”
Get full text