Search Results - "Cao, Zike"

An eye-tracking study of website complexity from cognitive load perspective by Wang, Qiuzhen, Yang, Sa, Liu, Manlu, Cao, Zike, Ma, Qingguo

“…Online shopping is becoming one of the most popular applications on the Internet. Websites are the important interfaces in HCI (Human–Computer Interaction)…”
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Managing digital piracy under consumer valuation uncertainty: The roles of product demonstrations and antipiracy measures by Yi, Zelong, Cao, Zike, Cheung, Ki Ling

“…Product demonstrations (e.g., software or video game trials) are commonly used in digital-good markets to resolve prospective consumers’ valuation uncertainty…”
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When Discounts Hurt Sales: The Case of Daily-Deal Markets by Cao, Zike, Hui, Kai-Lung, Xu, Hong

“…We investigate whether the discounts offered by online daily deals help attract consumer purchases. By tracking the sales of 19,978 deals on Groupon.com and…”
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An Economic Analysis of Peer Disclosure in Online Social Communities by Cao, Zike, Hui, Kai-Lung, Xu, Hong

“…We study a novel privacy concern, i.e., peer disclosure of sensitive personal information in online social communities. We model peer disclosure as the…”
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The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform by Cao, Zike, Chu, Junhong, Hui, Kai-Lung, Xu, Hong

“…We empirically examine the effectiveness of referral marketing and price promotion in generating sales in a large e-commerce platform. Our results show that…”
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Three Essays on Economics of Online Communities and Platforms by Cao, Zike

“…Rapidly growing online communities or platforms are becoming the heart of our economy and society. In the three studies reported in this thesis, we investigate…”
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Optimization Mechanism of Postgraduate Education Fund Allocation Based on DIKWP Model by You, Xinya, Ban, Xin, Liu, Lifang, Cao, Zike

“…The effective allocation of resources in postgraduate education is pivotal for ensuring program quality, accessibility, and relevance in a dynamic academic…”
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Professional Capital Generation Process and Value-added Path of Rural Teachers Based on the DIKWP Model by Liu, Lifang, Wei, Xiaojie, Cao, Zike, You, Xinya, Duan, Yucong, Liu, Ruolin, Liu, Xufeng

“…Professional capital is an important research perspective for measuring teachers' teaching effectiveness and professionalism. Currently, China's rural teachers…”
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