Search Results - "Cao, Edita S."

Punishing Politeness: The Role of Language in Promoting Brand Trust by Sundar, Aparna, Cao, Edita S.

“…Morality is an abstract consideration, and language is an important regulator of abstract thought. In instances of moral ambiguity (e.g., ethically ambiguous…”
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How product aesthetics cues efficacy beliefs of product performance by Sundar, Aparna, Cao, Edita S., Machleit, Karen A.

“…Aesthetics of package design is an important consideration when consumers make purchase decisions. We argue that this is particularly the case for purchase…”
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Enhancing financial performance with social media: An impression management perspective by Schniederjans, Dara, Cao, Edita S., Schniederjans, Marc

“…The growing plethoras of social media outlets have sparked both opportunity and concern in how organizations manage their corporate image. While previous…”
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Enhancing financial performance with social media: An impression management perspective : Social Media Research and Applications by SCHNIEDERJANS, Dara, CAO, Edita S, SCHNIEDERJANS, Marc

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Effects of Social Context and Linguistic Formality in Consumer Behavior: A Conceptual Framework and Empirical Investigation by Cao, Edita S

“…This dissertation is a two-fold examination of the persuasiveness of language formality in brand communication. The first section reviews the extant literature…”
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