Search Results - "Campbell, Margaret C."

In Times of Trouble: A Framework for Understanding Consumers’ Responses to Threats by Campbell, Margaret C, Inman, J Jeffrey, Kirmani, Amna, Price, Linda L

“…Abstract The COVID-19 pandemic and the accompanying economic downturn have dramatically impacted the lives of consumers around the world. From a conceptual…”
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What Makes Things Cool? How Autonomy Influences Perceived Coolness by Warren, Caleb, Campbell, Margaret C.

“…Despite assertions that coolness sells products, little is known about what leads consumers to perceive brands as cool. This research uses an experimental…”
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Brand Familiarity and Advertising Repetition Effects by Campbell, Margaret C., Keller, Kevin Lane

“…A crucial communication task for unknown brands is to build the knowledge in consumers’ minds necessary to become established. However, communication…”
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Kids, Caregivers, and Cartoons: The Impact of Licensed Characters on Food Choices and Consumption by Leonard, Bridget, Campbell, Margaret C., Manning, Kenneth C.

“…This research examines effects of on-package licensed characters on children’s and caregivers’ choices of healthy and indulgent food and children’s consumption…”
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Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent by Campbell, Margaret C., Kirmani, Amna

“…This article examines conditions that influence consumers’ use of persuasion knowledge in evaluating an influence agent, such as a salesperson. We propose that…”
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Seeing Is Eating: How and When Activation of a Negative Stereotype Increases Stereotype-Conducive Behavior by Campbell, Margaret C., Mohr, Gina S.

“…This research investigates the effect of activation of a negative stereotype on behaviors that are perceived to increase the chance of becoming a member of the…”
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Goal Seeker and Persuasion Sentry: How Consumer Targets Respond to Interpersonal Marketing Persuasion by Kirmani, Amna, Campbell, Margaret C.

“…This article investigates how consumers respond to influence attempts by interpersonal marketing agents such as salespeople and service personnel. We…”
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Kids, cartoons, and cookies: Stereotype priming effects on children's food consumption by Campbell, Margaret C., Manning, Kenneth C., Leonard, Bridget, Manning, Hannah M.

“…In studies with adult participants, exposure to a prime that activates a stereotype can lead to stereotype-consistent behavior. Given significant differences…”
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The Moderating Effect of Perceived Risk on Consumers’ Evaluations of Product Incongruity: Preference for the Norm by Campbell, Margaret C., Goodstein, Ronald C.

“…Research supports the existence of a “moderate incongruity effect” such that an option that is moderately inconsistent with an evoked product category schema…”
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A Framework for the Consumer Psychology of Morality in the Marketplace by Campbell, Margaret C., Winterich, Karen Page

“…This article is part of the issue “Marketplace Morality”…”
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"Says Who?!" How the Source of Price Information and Affect Influence Perceived Price (Un)fairness by Campbell, Margaret C.

“…Three experiments show that the source of price change information-whether human or nonhuman-moderates the effect of price change on perceptions of price…”
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When Attention-Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments by Campbell, Margaret C.

“…This research examines two attention-getting tactics commonly used in television advertising and explores how the use of these tactics might sometimes lead…”
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Three Themes for the Future of Brands in a Changing Consumer Marketplace by Campbell, Margaret C, Price, Linda L

“…Abstract The purpose of our conceptual introduction is to theorize how brands will continue to be relevant in the future marketplace. We identify three themes…”
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Our Vision for the Journal of Consumer Research: It’s All about the Consumer by Inman, J. Jeffrey, Campbell, Margaret C., Kirmani, Amna, Price, Linda L.

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Stigmatizing Materialism: On Stereotypes and Impressions of Materialistic and Experiential Pursuits by Van Boven, Leaf, Campbell, Margaret C., Gilovich, Thomas

“…Five studies examined the stigmatization of materialism. Participants expressed negative stereotypes of materialistic people, considering them to be more…”
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Get It? Got It. Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity by JHANG, JI HOON, GRANT, SUSAN JUNG, CAMPBELL, MARGARET C.

“…Highly innovative products may offer consumers greater benefits than incrementally new products, yet they have a higher failure rate. The current research…”
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Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response by Campbell, Margaret C., Mohr, Gina S., Verlegh, Peeter W.J.

“…While sponsorship disclosure is proposed as a remedy for covert marketing, i.e., tactics such that the persuasive nature of the communication is not clear to…”
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Unraveling Impact: Exploring Effects of Novelty in Top Consumer Research Journals by Wang, Xin (Shane), Ryoo, Jun Hyun (Joseph), Campbell, Margaret C, Inman, J Jeffrey

“…Abstract This research studies the impact of articles appearing in the top four journals for consumer research—JCR, JMR, JM, and JCP—by examining factors that…”
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The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back by Campbell, Margaret C., Warren, Caleb

“…Consumers often pursue goals (e.g., losing weight) where the chance of attaining the goal increases with some behaviors (e.g., exercise) but decreases with…”
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Beyond Achievement: Transformation Mindset Enhances Authenticity After Goal Success by Huang, Szu-chi, Brucks, Melanie S., Song, Jaehwan, Campbell, Margaret C.

“…In this article, we discuss three distinct mindsets that can change how people think about goal success: Thinking about goal success as (a) moving away from…”
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