Search Results - "Calvert, Gemma"

Sonic branding of meat- and plant-based foods: The role of timbre by Techawachirakul, Monin, Pathak, Abhishek, Motoki, Kosuke, Anne Calvert, Gemma

“…•Sonic logos played by masculine (vs. feminine) stereotyped instruments correspond with meat-based (plant-based) foods.•The feminine timbre-plant association…”
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Cheers to sustainability! The effect of warmth focus on the acceptance of sustainable paper-bottled alcoholic beverages by Techawachirakul, Monin, Pathak, Abhishek, Motoki, Kosuke, Anne Calvert, Gemma

“…•Paper (vs. Glass-bottled) beer is associated with warmth (vs. competence).•These associations are due to shared connotation of femininity (vs…”
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Sounds sweet, sounds bitter: How the presence of certain sounds in a brand name can alter expectations about the product’s taste by Pathak, Abhishek, Calvert, Gemma Anne

“…•Food brand names containing voiced (vs. voiceless) obstruents prompt expectations of bitterness (vs. sweetness).•Study connects voiced (vs. voiceless)…”
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Dehydration affects brain structure and function in healthy adolescents by Kempton, Matthew J., Ettinger, Ulrich, Foster, Russell, Williams, Steven C.R., Calvert, Gemma A., Hampshire, Adam, Zelaya, Fernando O., O'Gorman, Ruth L., McMorris, Terry, Owen, Adrian M., Smith, Marcus S.

“…It was recently observed that dehydration causes shrinkage of brain tissue and an associated increase in ventricular volume. Negative effects of dehydration on…”
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Reading speech from still and moving faces: the neural substrates of visible speech by Calvert, Gemma A, Campbell, Ruth

“…Speech is perceived both by ear and by eye. Unlike heard speech, some seen speech gestures can be captured in stilled image sequences. Previous studies have…”
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Multisensory integration: methodological approaches and emerging principles in the human brain by Calvert, Gemma A., Thesen, Thomas

“…Understanding the conditions under which the brain integrates the different sensory streams and the mechanisms supporting this phenomenon is now a question at…”
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Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names by Pathak, Abhishek, Calvert, Gemma, Velasco, Carlos

“…Research has shown that marketers can enhance consumers’ expectations when a product’s attributes are congruent with its packaging, shape, sensory attributes…”
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Tool use changes multisensory interactions in seconds : evidence from the crossmodal congruency task by HOLMES, Nicholas P, CALVERT, Gemma A, SPENCE, Charles

“…Active tool use in human and non-human primates has been claimed to alter the neural representations of multisensory peripersonal space. To date, most studies…”
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Tool-Use: Capturing Multisensory Spatial Attention or Extending Multisensory Peripersonal Space? by Holmes, Nicholas P., Sanabria, Daniel, Calvert, Gemma A., Spence, Charles

“…The active and skilful use of tools has been claimed to lead to the “extension” of the visual receptive fields of single neurons representing peripersonal…”
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Detection of Audio-Visual Integration Sites in Humans by Application of Electrophysiological Criteria to the BOLD Effect by Calvert, Gemma A., Hansen, Peter C., Iversen, Susan D., Brammer, Michael J.

“…Electrophysiological studies in nonhuman primates and other mammals have shown that sensory cues from different modalities that appear at the same time and in…”
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Spiky sounds sparkling: How voiceless consonants present in the brand name of a beverage are more appropriate in conveying its carbonation strength by Pathak, Abhishek, Motoki, Kosuke, Techawachirakul, Monin, Anne Calvert, Gemma

“…•Link between voiceless phonemes and carbonated beverages was investigated.•Voiceless (vs. voiced) phonemes are more appropriate for carbonated…”
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How the Linguistic Characteristics of a Brand Name can Affect its Luxury Appeal by Pathak, Abhishek, Calvert, Gemma A., Lim, Elison A.C.

“…This paper investigates how different phonetic structures used in brand names affect their luxurious appeal. Specifically, it was hypothesized that the…”
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Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand by Pathak, Abhishek, Velasco, Carlos, Petit, Olivia, Calvert, Gemma Anne

“…Brand names are a crucial part of the brand equity and marketing strategy of any company. Research suggests that companies spend considerable time and money to…”
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How early acquired phonemes present in words (or brand names) can evoke the expectations of sweet tastes by Pathak, Abhishek, Calvert, Gemma Anne, Motoki, Kosuke, Park, Jaewoo

“…•Link between the age of acquisition of phonemes and tastes was investigated.•Early (vs. late) acquired words were associated with sweet (vs. bitter)…”
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The multisensory attentional consequences of tool use: a functional magnetic resonance imaging study by Holmes, Nicholas P, Spence, Charles, Hansen, Peter C, Mackay, Clare E, Calvert, Gemma A

“…Tool use in humans requires that multisensory information is integrated across different locations, from objects seen to be distant from the hand, but felt…”
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Harsh voices, sound branding: How voiced consonants in a brand's name can alter its perceived attributes by Pathak, Abhishek, Calvert, Gemma Anne, Lim, Lewis K. S.

“…This paper examines the sound‐symbolic link between voiced obstruents (speech sounds created by obstructing the airflow) present in a brand name and the…”
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Perceiving identical sounds as speech or non-speech modulates activity in the left posterior superior temporal sulcus by Möttönen, Riikka, Calvert, Gemma A., Jääskeläinen, Iiro P., Matthews, Paul M., Thesen, Thomas, Tuomainen, Jyrki, Sams, Mikko

“…The left superior temporal cortex shows greater responsiveness to speech than to non-speech sounds according to previous neuroimaging studies, suggesting that…”
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Color of Scents: Chromatic Stimuli Modulate Odor Responses in the Human Brain by Osterbauer, Robert A, Matthews, Paul M, Jenkinson, Mark, Beckmann, Christian F, Hansen, Peter C, Calvert, Gemma A

“…1 Oxford Centre for Functional Magnetic Resonance Imaging of the Brain, John Radcliffe Hospital and 2 University Laboratory of Physiology, University of…”
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Extending or projecting peripersonal space with tools? Multisensory interactions highlight only the distal and proximal ends of tools by Holmes, Nicholas P., Calvert, Gemma A., Spence, Charles

“…The effects of tool-use on the brain's representation of the body and of the space surrounding the body (‘peripersonal space’) has recently been studied within…”
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Colored noise and computational inference in neurophysiological (fMRI) time series analysis: Resampling methods in time and wavelet domains by Bullmore, Ed, Long, Chris, Suckling, John, Fadili, Jalal, Calvert, Gemma, Zelaya, Fernando, Carpenter, T. Adrian, Brammer, Mick

“…Even in the absence of an experimental effect, functional magnetic resonance imaging (fMRI) time series generally demonstrate serial dependence. This colored…”
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