Search Results - "Calantone, Roger J."
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Success Factors of Product Innovation: An Updated Meta-Analysis
Published in The Journal of product innovation management (01-12-2012)“…Assessing factors that predict new product success (NPS) holds critical importance for companies, as research shows that despite considerable new product…”
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Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information
Published in Psychology & marketing (01-01-2013)“…ABSTRACT Consumers usually infer unobservable product quality by processing multiple‐quality cues in the environment. Prior research considering the…”
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3
New Product Creativity: Understanding Contract Specificity in New Product Introductions
Published in Journal of marketing (01-03-2016)“…Introducing new products necessitates that manufacturers not only carefully craft the initial contract terms with retailers but also consider how the…”
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4
Decomposing Product Innovativeness and Its Effects on New Product Success
Published in The Journal of product innovation management (01-09-2006)“…Does product innovativeness affect new product success? The current research proposes that the ambiguity in findings may be due to an overly holistic…”
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The Effects of Market Network Heterogeneity on Innovation Diffusion: An Agent-Based Modeling Approach
Published in The Journal of product innovation management (01-09-2010)“…Innovations usually have an initial impact on very few people. The period of learning or early evaluation precedes the diffusion of the technology into the…”
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Strategic change and termination of interfirm partnerships
Published in Strategic management journal (01-04-2011)“…An evolutionary perspective of the resource-based view is adopted to understand how changes in a partner firm's overall strategy may influence the firm's…”
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7
Learning orientation, firm innovation capability, and firm performance
Published in Industrial marketing management (01-09-2002)“…Contemporary organizations require a strong learning orientation to gain competitive advantage. Based on in-depth interviews with senior executives and a…”
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Controversy in innovation outsourcing research: review, synthesis and future directions
Published in R & D management (01-01-2011)“…There is a growing stream of research into the outsourcing of innovation activities within the innovation, management, marketing and economics disciplines…”
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The role of lean launch execution and launch timing on new product performance
Published in Journal of the Academy of Marketing Science (01-07-2012)“…There is a substantial literature on the product development process but comparatively little on the impact of lean launch execution and launch timing on new…”
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Coevolutionary Dynamics of Automotive Competition: Product Innovation, Change, and Marketplace Survival
Published in The Journal of product innovation management (01-01-2014)“…Innovation and new model development have been paramount in the U.S. automotive industry. The industry has invested around $16–18 billion annually to launch…”
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Building commitment in buyer–seller relationships: A tie strength perspective
Published in Industrial marketing management (01-11-2007)“…The strength of inter firm buyer–seller ties is vital to understanding the formation of commitment. Drawing upon the tie strength sociology and embeddedness…”
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Tacit knowledge transfer and firm innovation capability
Published in The Journal of business & industrial marketing (01-02-2003)“…This study surveys a broad spectrum of US manufacturer and service firms to examine the effect of tacit knowledge transfer on firm innovation capability. The…”
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13
Brand-Specific Design Effects: Form and Function
Published in The Journal of product innovation management (01-09-2013)“…Product design is inherently a key component of brand strategy. Accordingly, significant resources are invested to improve product and brand performance;…”
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14
Launch activities and timing in new product development
Published in Journal of global scholars of marketing science (01-01-2018)“…This essay builds from the article "Launch Timing and Launch Activities Proficiency as Antecedents to New Product Performance." The study here summarizes the…”
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The influence of internal and external firm factors on international product adaptation strategy and export performance: A three-country comparison
Published in Journal of business research (01-02-2006)“…Multi-country studies are sparse in the international marketing literature. In this investigation, we develop and empirically test a model of the antecedents…”
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A Structural Analysis of the Effectiveness of Buying Firms' Strategies to Improve Supplier Performance
Published in Decision sciences (01-03-2000)“…Many manufacturing firms have increased the amount of component parts and services they outsource, while refocusing on their core capabilities. Outsourcing…”
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Inconclusive Innovation "Returns": A Meta-Analysis of Research on Innovation in New Product Development
Published in The Journal of product innovation management (01-12-2010)“…This research on studies that have empirically examined the construct innovation provides a meta‐analysis of the marketing, management, and new product…”
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Managing market intelligence: The comparative role of absorptive capacity and market orientation
Published in Journal of business research (01-12-2016)“…Technological knowledge and market knowledge are among the most valuable resources that a firm can utilize for competitive advantage. Absorptive capacity…”
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A Contingent View of Quality Management-The Impact of International Competition on Quality
Published in Decision sciences (01-09-2000)“…Much of the research on quality practices and performance reflects a resource‐based perspective of the firm, dealing primarily with internal issues of…”
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Common Beliefs and Reality About PLS: Comments on Rönkkö and Evermann (2013)
Published in Organizational research methods (01-04-2014)“…This article addresses Rönkkö and Evermann’s criticisms of the partial least squares (PLS) approach to structural equation modeling. We contend that the…”
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