Search Results - "CRAIG, ADAM W."

Are ‘10-Grams of Protein” Better than ’Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments by Romero, Marisabel, Craig, Adam W, Mormann, Milica, Kumar, Anand

“…Numerical information can be communicated using different number formats, such as digits (“5”) or number words (“five”). For example, a battery product may…”
Get full text

Costly Curves: How Human-Like Shapes Can Increase Spending by ROMERO, MARISABEL, CRAIG, ADAM W.

“…Can exposure to body shapes affect spending preferences? Because Western society associates thinness with economic value, we argue that a shape resembling thin…”
Get full text

A packaged mindset: How elongated packages induce healthy mindsets by Sheehan, Daniel, Van Ittersum, Koert, Craig, Adam w., Romero, Marisabel

“…Product packaging is an important instrument for marketers to draw consumer attention to specific product information and influence product perceptions. The…”
Get full text

Mapping Time: How the Spatial Representation of Time Influences Intertemporal Choices by Romero, Marisabel, Craig, Adam W., Kumar, Anand

“…Cognitive linguistic studies have found that people perceive time to be intertwined with space. Western consumers, in particular, visualize time on a…”
Get full text

Keeping consumers in the red: Hedonic debt prioritization within multiple debt accounts by Besharat, Ali, Varki, Sajeev, Craig, Adam W.

“…In our paper we contribute to the burgeoning literature in the psychology of debt repayment. Across three experiments, we explore the effects of the type…”
Get full text

Neural correlates of intertemporal choice in aggressive behavior by Chester, David S., Bell, Sarah Beth, DeWall, C. Nathan, West, Samuel J., Romero‐Lopez, Marisabel, Craig, Adam W.

“…People often have to make decisions between immediate rewards and more long‐term goals. Such intertemporal judgments are often investigated in the context of…”
Get full text

Suspicious Minds: Exploring Neural Processes During Exposure to Deceptive Advertising by CRAIG, ADAM W., LOUREIRO, YULIYA KOMAROVA, WOOD, STACY, VENDEMIA, JENNIFER M.C.

“…When viewing advertisements, consumers must decide what to believe and what is meant to deceive. Accordingly, much behavioral research has explored strategies…”
Get full text

Oppression Through Acceptance?: Predicting Rape Myth Acceptance and Attitudes Toward Rape Victims by Hockett, Jericho M., Saucier, Donald A., Hoffman, Bethany H., Smith, Sara J., Craig, Adam W.

“…Feminist theories of rape motivation are based on research suggesting a relationship between dominance and sexual aggression. However, the relationship between…”
Get full text

Mode matters: an exemplar-prototype hybrid (EPH) model of reference price formation by DelVecchio, Devon, Craig, Adam W

“…Purpose - This research aims to integrate two theories of reference price formation and to test the resulting exemplar-prototype hybrid (EPH) model's…”
Get full text

Hidden price promotions: Could retailer price promotions backfire? by Li, Wenjing, Hardesty, David M., Craig, Adam W., Song, Lei

“…Hidden-price promotions, a type of uncertain price promotion in which the final price is not revealed when consumers first encounter the product, have been…”
Get full text

The impact of dynamic bundling on price fairness perceptions by Li, Wenjing, Hardesty, David M., Craig, Adam W.

“…With the increased availability of consumer-specific data and the ease of changing prices, firms more frequently use dynamic pricing where products are priced…”
Get full text

Mode matters an exemplarprototype hybrid EPH model of reference price formation by DelVecchio, Devon, Craig, Adam W.

“…Purpose This research aims to integrate two theories of reference price formation and to test the resulting exemplarprototype hybrid EPH model's predictions…”
Get full text

Oppression Through Acceptance? by Hockett, Jericho M, Saucier, Donald A, Hoffman, Bethany H, Smith, Sara J, Craig, Adam W

“…Feminist theories of rape motivation are based on research suggesting a relationship between dominance and sexual aggression. However, the relationship between…”
Get full text

Costly signaling and social valuation: A multi-method examination of social information processing by Craig, Adam W

“…Marketers frequently use provocative tactics in order to capture consumers' interest in brands, products, and messages. Often, advertisements depict…”
Get full text

Costly signaling and social valuation: A multi-method examination of social information processing by Craig, Adam W

“…Marketers frequently use provocative tactics in order to capture consumers' interest in brands, products, and messages. Often, advertisements depict…”
Get full text