Search Results - "Byrom, John"

Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture by Skandalis, Alexandros, Byrom, John, Banister, Emma

“…Prior experiential marketing research suggests that extraordinary consumption experiences take place within antistructural frames, i.e. outside the realms of…”
Get full text

Spatial Authenticity and Extraordinary Experiences: Music Festivals and the Everyday Nature of Tourism Destinations by Skandalis, Alexandros, Banister, Emma, Byrom, John

“…Research taking into account the everyday nature of tourism destinations and its impact upon authenticity and attendees’ resulting extraordinary experiences is…”
Get full text

Post-holiday memory work: Everyday encounters with fridge magnets by Byrom, John, Light, Duncan, Medway, Dominic, Parker, Cathy, Zenker, Sebastian

“…While souvenirs have generated considerable interest within tourism research, less attention has been paid to their post-holiday ‘afterlife’. Utilising…”
Get full text

The five Ss of retail operations a model and tool for improvement by Pal, John W., Byrom, John W.

“…Reviews the academic and practitioner literature on retail operations and identifies five core elements of retail operations. Proposes a method by which…”
Get full text

All things must pass? Introduction to the special issue on post-Covid place marketing by Warnaby, Gary, Medway, Dominic, Byrom, John

“…PurposeThe purpose of this introductory paper is to outline the theme of – and introduces the papers comprising – this special issue on post-Covid place…”
Get full text

Paradox, tribalism, and the transitional consumption experience: In light of post-postmodernism by Skandalis, Alexandros, Byrom, John, Banister, Emma

“…Purpose The aim of this paper is to explore how the paradox of individualism/tribalism is brought into play and negotiated by consumers in the wake of the…”
Get full text

Pig model gets to the dogma by Bannon, Paul Gerard, MD, PhD, Qasabian, Raffi, MBBS, Byrom, Michael John, MBChB, PhD

Get full text

Musical Taste and the Creation of Place-Dependent Capital: Manchester and the Indie Music Field by Skandalis, Alexandros, Banister, Emma, Byrom, John

“…Drawing on qualitative interviews with indie music fans in Manchester, UK, we explore how experiences in the indie music field inform spatial and…”
Get full text

The spatial aspects of musical taste: Conceptualizing consumers’ place-dependent identity investments by Skandalis, Alexandros, Banister, Emma, Byrom, John

“…Consumer research has largely left implicit the interrelationships of space and place with taste. This multi-sited ethnographic study explores how consumers…”
Get full text

Flags, society and space: Towards a research agenda for vexillgeography by Medway, Dominic, Light, Duncan, Warnaby, Gary, Byrom, John, Young, Craig

“…This paper proposes that flags are an important but under‐theorised aspect of geographical inquiry and seeks to outline a new field of “vexillgeography,” which…”
Get full text

How many sutures should a sutureless valve need? by Byrom, Michael John, PhD, Sivakumaran, Yogeesan, MBBS, Vallely, Michael Patrick, PhD, Wilson, Michael Keith, MBBS, Bannon, Paul Gerard, MD, PhD

Get full text

Co-creating consistent brand identity with employees in the hotel industry by Chung, Sung-Yun (Ashley), Byrom, John

“…Purpose This paper aims to investigate how brand identity is co-created, with a specific focus on how employees contributed to the process in a five-star hotel…”
Get full text

Collaborative marketing in a premium wine region: the role of horizontal networks by Lewis, Gemma Kate, Byrom, John, Grimmer, Martin

“…Purpose – The purpose of this article was to explore why small wine producers in one of Australia’s premium wine regions engage in horizontal networking within…”
Get full text

The spatial aspects of musical taste by Skandalis Alexandros, Banister, Emma, Byrom, John

“…Consumer research has largely left implicit the interrelationships of space and place with taste. This multi-sited ethnographic study explores how consumers…”
Get full text

Paradox, tribalism, and the transitional consumption experience by Skandalis, Alexandros, Byrom, John, Banister, Emma

“…Purpose The aim of this paper is to explore how the paradox of individualism/tribalism is brought into play and negotiated by consumers in the wake of the…”
Get full text

Spatial taste formation as a place marketing tool: the case of live music consumption by Skandalis, Alexandros, Byrom, John, Banister, Emma

“…PurposeThe aim of this paper is to explore how spatial taste formation and the interrelationships between place and taste can inform the development of…”
Get full text

Marketplace orchestration of taste: insights from the Bridgewater Hall by Skandalis, Alexandros, Banister, Emma, Byrom, John

“…The aim of this paper is to explore how a concert hall can orchestrate and shape individuals' classical music tastes. The paper is based on an 8-month…”
Get full text

Coopers Brewery: heritage and innovation within a family firm by Byrom, John, Lehman, Kim

“…Purpose - The Australian brewing sector has been subject to ever-increasing concentration over recent years. Yet one firm, Coopers Brewery of South Australia,…”
Get full text

Deconstructing the notion of blame in corporate failure by Pal, John, Medway, Dominic, Byrom, John

“…Corporate failure is the subject of considerable academic debate since the 1960s. Failure in the retail sector receives less attention however. This paper…”
Get full text

Revisiting retail internationalisation: Drivers, impediments and business strategy by Evans, Jody, Bridson, Kerrie, Byrom, John, Medway, Dominic

“…In the light of recent changes in the international environment, the purpose of this paper is to consider whether the drivers of, and impediments to, retail…”
Get full text