Search Results - "Broilo, Patricia Liebesny"
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ABORDAGENS MISTAS NA PESQUISA EM ADMINISTRAÇÃO: UMA ANÁLISE BIBLIOMÉTRICA DO USO DE MULTIMÉTODOS NO BRASIL
Published in Administração (São Paulo) (31-03-2015)“…Com o objetivo de contribuir para as discussões acerca do uso conjunto de métodos qualitativos e quantitativos na pesquisa em Administração, este artigo…”
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Journal Article -
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The effects of store environment elements on customer-to-customer interactions involving older shoppers
Published in The Journal of services marketing (01-01-2017)“…Purpose The purpose of this study is to investigate older shopper behavior in a retail environment. The study focused on how the environment elements of…”
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Pre-purchase information search: too many sources to choose
Published in Journal of research in interactive marketing (08-08-2016)“…Purpose Because of the increasing volume of information spread in physical and online environments, a consumer intending to purchase a product or service must…”
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Young children’s influence on family consumer behavior
Published in Qualitative market research (01-01-2017)“…Purpose This study aimed to understand young children’s influence on family consumer behavior by examining children's and parents’ points of view in the…”
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Altruistic Punishment: A Consumer Response to Service Failure
Published in Journal of marketing theory and practice (02-10-2017)“…Despite the efforts of organizations to perform their services properly, being able to eliminate all possible errors is highly improbable. When service…”
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ABORDAGENS MISTAS NA PESQUISA EM ADMINISTRAÇÃO: UMA ANÁLISE BIBLIOMÉTRICA DO USO DEMULTIMÉTODOS NO BRASIL/MIXED APPROACHES IN ADMINISTRATION RESEARCH: A BIBLIOMETRIC ANALYSIS OF THE USE OF MULTIMETHODS IN BRAZIL
Published in Administração (São Paulo) (01-01-2015)“…Aiming to contribute to the discussions regarding the joint use of qualitative and quantitative methods in Administration research, this paper presents a…”
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Abordagens mistas na pesquisa em administracao: uma analise bibliometrica do uso demultimetodos no Brasil
Published in Administração (São Paulo) (01-01-2015)“…Com o objetivo de contribuir para as discussões acerca do uso conjunto de métodos qualitativos e quantitativos na pesquisa em Administração, este artigo…”
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