Search Results - "Bright, Laura F"

Telehealth adoption during the COVID-19 pandemic: A social media textual and network analysis by Anderson, Joshua TL, Bouchacourt, Lindsay M, Sussman, Kristen L, Bright, Laura F, Wilcox, Gary B

“…Objective The telemedicine industry has rapidly grown during the COVID-19 pandemic, and telemedicine has become a common form of care. The present study looks…”
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Too much Facebook? An exploratory examination of social media fatigue by Bright, Laura F., Kleiser, Susan Bardi, Grau, Stacy Landreth

“…•This research examines social media fatigue and its proposed antecedents.•Respondents with greater confidence experienced less social media…”
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COVID-19 topics and emotional frames in vaccine hesitation: A social media text and sentiment analysis by Sussman, Kristen L., Bouchacourt, Lindsay, Bright, Laura F., Wilcox, Gary B., Mackert, Michael, Norwood, Aliza Steinberg, Allport Altillo, Brandon Shaun

“…Objective Addressing gaps in COVID-19 vaccine-hesitancy research, the current study aimed to add depth and nuance to the exploratory research examining…”
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“Should I Post or Ghost?”: Examining how privacy concerns impact social media engagement in US consumers by Bright, Laura F., Lim, Hayoung Sally, Logan, Kelty

“…Privacy concerns and social media usage continue to increase in parallel for many online consumers. While researchers have suggested the negative impact of…”
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Pop-Up Special Section Introduction: Advertising and COVID-19-Examining the Impacts of the Pandemic on Agencies, Consumers, and Brands by Bright, Laura F., Schau, Hope Jensen

“…The COVID-19 pandemic has made substantial impacts on every aspect of our lives, including our consumption habits and how we interact with communication…”
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"UNFRIEND ME, PLEASE!": SOCIAL MEDIA FATIGUE AND THE THEORY OF RATIONAL CHOICE by Logan, Kelty, Bright, Laura F., Grau, Stacy Landreth

“…As social media use continues to climb, consumers are beginning to experience social media fatigue leading to concern among marketers about the efficacy of the…”
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Facebook versus television: Advertising value perceptions among females by Logan, Kelty, Bright, Laura F, Gangadharbatla, Harsha

“…Purpose - The purpose of this paper is to compare female students' perceptions of the value of advertising on social network sites (SNSs) to their perceptions…”
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Digital consumer engagement: examining the impact of native advertising exposure in a social network by Sussman, Kristen L., Bright, Laura F., Wilcox, Gary B.

“…PurposeThe digital environment afforded by social networks has created an opportunity to understand more clearly the impact of social media native advertising…”
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Does customization impact advertising effectiveness? An exploratory study of consumer perceptions of advertising in customized online environments by Bright, Laura F., Daugherty, Terry

“…Customized online environments, such as content aggregators, are an emerging technology and little empirical research has been undertaken to investigate the…”
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Navigating a paradigm shift: Technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners by Iyer, Pooja, Bright, Laura F.

“…•Reduce anxiety from fear of job replacement by incentivizing performance outcome.•Increase self-efficacy with increased collaboration and training.•Encourage…”
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Why are consumers following social media influencers on Instagram? Exploration of consumers' motives for following influencers and the role of materialism by Lee, Jung Ah, Sudarshan, Sabitha, Sussman, Kristen L., Bright, Laura F., Eastin, Matthew S.

“…Despite the ubiquity of social media influencers (SMIs) and the clear value they hold for marketers, little is understood about the sociopsychological motives…”
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Is Repetition Really the Key to Success? The Impact of Ad Repetition and the Power of "Likes" on Facebook by Lim, Hyunjoo, Bright, Laura F., Wilcox, Gary B.

“…In today's marketplace, social media advertising, such as Facebook ads, are an especially valuable tool for small and medium-sized enterprises (SMEs), which…”
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Social Media Fatigue and Privacy: An Exploration of Antecedents to Consumers' Concerns regarding the Security of Their Personal Information on Social Media Platforms by Bright, Laura F., Logan, Kelty, Lim, Hayoung Sally

“…This study examined U.S. Facebook users' privacy concerns and how those concerns, the Facebook users' perceived abilities to protect their privacy on social…”
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Advertising in a Quantified World: A Proposed Model of Consumer Trust, Attitude Toward Personalized Advertising And Outcome Expectancies by Brinson, Nancy H., Eastin, Matthew S., Bright, Laura F.

“…As consumers increasingly integrate quantified self (QS) health and fitness tracking devices into their lives, the data they amass not only offer to help users…”
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