A Valorização do Estrangeiro como Segregação nas Organizações

A Valorização do Estrangeiro como Segregação nas Organizações

The main cultural aspect of the Brazilian culture is its heterogeneity. Besides that, Brazil has other important cultural aspects such as: the paternalism; the social distance among rich and poor people; the eroticism; the Brazilian way and the high value set on foreign things - the estrangeirismo....

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Bibliographic Details
Published in:Revista de administração contemporânea Vol. 5; no. spe; pp. 59 - 79
Main Authors: Prestes Motta, Fernando C, Alcadipani, Rafael, Bresler, Ricardo B
Format: Journal Article
Language:Portuguese
Published: Rio de Janeiro Associação Nacional de Pós-Graduação e Pesquisa em Administração 01-01-2001
Subjects:
Brazilian culture
Corporate culture
Culture
MANAGEMENT
Power
Segregation
Social classes
Studies
Brazil
segregação
power
organizational culture
segregation
cultura brasileira
cultura organizacional
poder
estrangeirismo
brazilian culture
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Summary:The main cultural aspect of the Brazilian culture is its heterogeneity. Besides that, Brazil has other important cultural aspects such as: the paternalism; the social distance among rich and poor people; the eroticism; the Brazilian way and the high value set on foreign things - the estrangeirismo. The aim of this article is to analyse the estrangeirismo from two different readings of the Brazilian culture. The first, written by Calligaris (1991), discusses rhetoric pictures of colonist and coloniser; the second one shows historic-cultural aspects of the Brazilian culture and was written by classic authors: Caio Prado Jr., Sérgio Buarque de Holanda and Gilberto Freyre, demonstrating how this cultural aspect has been present in our country since Brazil-Colony. Moreover, we intend to discuss that the estrangeirismo may assume a feature of segregation in the organisational world. [PUBLICATION ABSTRACT]
ISSN:1415-6555
1982-7849
1982-7849
DOI:10.1590/s1415-65552001000500004