Search Results - "Bradley, Samuel D"

Brand Love is in the Heart: Physiological Responding to Advertised Brands by Maxian, Wendy, Bradley, Samuel D., Wise, Wesley, Toulouse, Elizabeth N.

“…ABSTRACT Advertising executive Kevin Roberts proposed that premium profits lie in strong emotional connections with brands that engender “loyalty beyond…”
Get full text

Presidential Expressions and Viewer Emotion: Counterempathic Responses to Televised Leader Displays by Bucy, Erik P., Bradley, Samuel D.

“…Despite the biological predisposition to recognize and mimic facial expressions, research has shown that contextual or experiential factors may elicit…”
Get full text

Home food safety knowledge, risk perception, and practices among Mexican-Americans by Parra, Pilar A., Kim, HyeKyung, Shapiro, Michael A., Gravani, Robert B., Bradley, Samuel D.

“…Little is known about the home food safety practices of Mexican-Americans living in the U.S. The current study examined the knowledge, perception of food…”
Get full text

Psychophysiological and Memory Effects of Negative Political ADS: Aversive, Arousing, and Well Remembered by Bradley, Samuel D., Angelini, James R., Lee, Sungkyoung

“…This study examines whether negative political advertisements elicit automatic activation in the aversive motivational system among viewers. A measure is…”
Get full text

Death with a Story: How Story Impacts Emotional, Motivational, and Physiological Responses to First-Person Shooter Video Games by Schneider, Edward F, Lang, Annie, Shin, Mija, Bradley, Samuel D

“…This study investigates how game playing experience changes when a story is added to a first-person shooter game. Dependent variables include identification,…”
Get full text

Parsing the Resource Pie: Using STRTs to Measure Attention to Mediated Messages by Lang, Annie, Bradley, Samuel D., Park, Byungho, Shin, Mija, Chung, Yongkuk

“…This study directly tests the hypothesis that secondary task reaction time (STRTs) measured during television viewing index available resources rather than…”
Get full text

Homosexual Imagery in Print Advertisements: Attended, Remembered, But Disliked by Angelini, James R., Bradley, Samuel D.

“…This study examines whether print advertisements featuring homosexual imagery elicit greater attention and recall while eliciting more negative responses than…”
Get full text

Neural Network Simulations Support Heuristic Processing Model of Cultivation Effects by Bradley, Samuel D.

“…Many studies have shown that heavy TV viewers make social reality judgments more in line with televised reality. Shrum's (2001) heuristic model of cultivation…”
Get full text

Surface-structure transformations and advertising slogans: The case for moderate syntactic complexity by Bradley, Samuel D., Meeds, Robert

“…Since its introduction in 1957, Noam Chomsky's theory of transformational grammar has been the subject of much psycholinguistic research. Through several…”
Get full text

Killing Is Positive: Intra-Game Responses Meet the Necessary (But Not Sufficient) Theoretical Conditions for Influencing Aggressive Behavior by Lang, Annie, Bradley, Samuel D., Schneider, Edward F., Kim, Sojung C., Mayell, Sharon

“…This paper reports a study designed to investigate whether playing violent video games elicits the psychological conditions theoretically required for media…”
Get full text

The Effects of Sentence-Level Context, Prior Word Knowledge, and Need for Cognition on Information Processing of Technical Language in Print Ads by Bradley, Samuel D., Meeds, Robert

“…An experiment was conducted to examine the effects of sentence-level context, prior word knowledge, and need for cognition on responses to print ads for…”
Get full text

Memory for images intense enough to draw an administration's attention: Television and the “war on terror” by Hutchinson, David, Bradley, Samuel D.

“…In the recent United States–led “war on terror,” including ongoing engagements in Iraq and Afghanistan, news organizations have been accused of showing a…”
Get full text

Reconstructing the Remote Television Memory Test: Measuring Individual Differences in Long-Term Memory by Bradley, Samuel D., Payne, Beverly Porter, Angelini, James R.

“…Memory plays a role in many communications theories; however, few studies consider individual differences in memory. The results are reported here for two…”
Get full text

Wait! Don't Turn That Dial! More Excitement to Come! The Effects of Story Length and Production Pacing in Local Television News on Channel Changing Behavior and Information Processing in a Free Choice Environment by Lang, Annie, Shin, Mija, Bradley, Samuel D., Wang, Zheng, Lee, Seungjo, Potter, Deborah

“…This article investigates whether news story length and production pacing affect channel changing behavior in younger and older adults. Viewers used a remote…”
Get full text

Review and Criticism-Bradley S. Greenberg: Advancing Communication Research, Making a Difference by Gantz, Walter, Bradley, Samuel D.

Get full text

Parsing Reality: The Interactive Effects of Complex Syntax and Time Pressure on Cognitive Processing of Television Scenarios by Bradley, Samuel D., Shapiro, Michael A.

“…In a variety of domains, complexity has been shown to be an important factor affecting cognitive processing. Complex syntax is 1 of the ways in which…”
Get full text

Bradley S. Greenberg: advancing communication research, making a difference by Gantz, Walter, Bradley, Samuel D

Get full text

Where the Mind Meets the Message: Reflections on Ten Years of Measuring Psychological Responses to Media by Lang, Annie, Bradley, Samuel D., Chung, Yongkuk, Lee, Seungwhan

“…Lang et al examine articles of the last ten years of published research in some of the mainstream empirical communication journals including Journal of…”
Get full text

Exploring the validity and reliability of the acoustic startle probe as a measure of attention and motivation to television programming by Bradley, Samuel D

“…This study examines the acoustic startle probe's usefulness as a tool to better understand the cognitive processing of television and mediated messages…”
Get full text

Dynamic, Embodied, Limited-Capacity Attention and Memory: Modeling Cognitive Processing of Mediated Stimuli by Bradley, Samuel D.

“…Human sensory processing does not occur in a vacuum. Instead it unfolds over time and reflects the motivational goals of the person. The perceptual system…”
Get full text