Search Results - "Bowden, Jana"

The four pillars of tertiary student engagement and success: a holistic measurement approach by Bowden, Jana Lay-Hwa, Tickle, Leonie, Naumann, Kay

“…Creating the conditions that foster student engagement, success and retention remains a perennial issue within the higher education sector. Traditionally…”
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The Process of Customer Engagement: A Conceptual Framework by Bowden, Jana Lay-Hwa

“…Traditional measures of customer satisfaction have been criticized for failing to capture the depth of customer responses to service performance. This study…”
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Blockchain Technology for Supply Chains operating in emerging markets: an empirical examination of technology-organization-environment (TOE) framework by Chittipaka, Venkataiah, Kumar, Satish, Sivarajah, Uthayasankar, Bowden, Jana Lay-Hwa, Baral, Manish Mohan

“…Organizations adopt blockchain technologies to provide solutions that deliver transparency, traceability, trust, and security to their stakeholders. In a novel…”
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Engagement valence duality and spillover effects in online brand communities by Bowden, Jana Lay-Hwa, Conduit, Jodie, Hollebeek, Linda D, Luoma-aho, Vilma, Solem, Birgit Apenes

“…Purpose Online brand communities (OBCs) are an effective avenue for brands to engage consumers. While engaging with the brand, consumers simultaneously…”
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Service relationships and the customer disengagement - engagement conundrum by Bowden, Jana L. H., Gabbott, Mark, Naumann, Kay

“…Emergent research on customer engagement has focused on enhancing engagement within service relationships. Less attention has been given to how and why…”
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Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior: a meta-analysis by Afshardoost, Mona, Eshaghi, Mohammad Sadegh, Bowden, Jana Lay-Hwa

“…This study examines the interrelationships between internal brand management (IBM), brand understanding (BU), employee brand commitment (EBC), and brand…”
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Analogues of engagement: Assessing tertiary student engagement in contemporary face-to-face and blended learning contexts by Bowden, Jana Lay-Hwa

“…Supporting student engagement and success across different types of educational delivery is of growing importance within the higher education sector. The…”
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Consumer well-being (CWB): conceptualisation, contextualisation and a research agenda by Eshaghi, Mohammad Sadegh, Afshardoost, Mona, Bowden, Jana Lay-Hwa

“…Consumer well-being (CWB) is an important multifaceted concept which contributes directly to consumers' need satisfaction at the material, emotional, social,…”
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Purchase spillovers from the metaverse to the real world: The roles of social presence, trialability, and customer experience by Mansoor, Shafayet, Rahman, Syed Mahmudur, Bowden, Jana Lay‐Hwa

“…The promise of the metaverse as a collective, virtual, and shared social space is revolutionizing digital retail. This study provides groundbreaking insights…”
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Negative customer engagement behaviour in a service context by Do, Diem Khac Xuan, Bowden, Jana Lay-Hwa

“…Negative customer engagement (NCE) has negative consequences on firms; however, research on NCE is limited. This study empirically investigates the impact of…”
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To Delight or Not to Delight? An Investigation of Loyalty Formation in the Restaurant Industry by Bowden, Jana L. H., Dagger, Tracey S.

“…Recent research has questioned the value of customer satisfaction and has instead emphasized the need to move beyond merely satisfying customers to delighting…”
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Exploring customer engagement valences in the social services by Naumann, Kay, Lay-Hwa Bowden, Jana, Gabbott, Mark

“…Purpose Minimal attention is given to the negative valences of customer engagement and how they manifest in ways that detract from service value. The purpose…”
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What's in a relationship?: Affective commitment, bonding and the tertiary first year experience. A student and faculty perspective by Bowden, Jana Lay-Hwa

“…Purpose - Increasingly, higher education institutions are being held to account for the performance of their students internally in terms of academic…”
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Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives by Bowden, Jana, Mirzaei, Abas

“…Purpose Brands are investing heavily in content marketing within digital communication channels, yet there is limited understanding of the effectiveness of…”
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Exploring the process of customer engagement, self-brand connections and loyalty by Kay Naumann, Jana Bowden

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What's in a relationship? by Bowden, Jana Lay-Hwa

“…Purpose – Increasingly, higher education institutions are being held to account for the performance of their students internally in terms of academic…”
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Expanding customer engagement: the role of negative engagement, dual valences and contexts by Naumann, Kay, Bowden, Jana, Gabbott, Mark

“…Purpose The purpose of this study is to operationalise and measure the effects of negative customer engagement (CE) in conjunction with positive CE. Both…”
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Customer Engagement: A Framework for Assessing Customer-Brand Relationships: The Case of the Restaurant Industry by Bowden, Jana

“…Customer-brand relationships do not just exist, they develop over time and through multiple service experiences, yet the literature typically discusses…”
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When media matters: the role of media richness and naturalness on purchase intentions within influencer marketing by Chidiac, David, Bowden, Jana

“…Social media platforms offer brands an opportunity to freely engage with their consumers and form value-laden relationships. They also offer influencers,…”
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Exploring the drivers of service quality perceptions in the tertiary education sector : Comparing domestic Australian and international Asian students by Meena Chavan, Jan Zwar, Jana Bowden-Everson, Erik Lundmark

“…The purpose of this paper was to identify similarities and differences between domestic and international student's expectations of their tertiary experience,…”
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