Search Results - "Bouzaabia, Rym"

Country-based comparison of accommodation brands in social media: An fsQCA approach by Capatina, Alexandru, Micu, Adrian, Micu, Angela Eliza, Bouzaabia, Rym, Bouzaabia, Olfa

“…Social media play a crucial role in the tourism industry. Tourists engage with social networking sites to make informed decisions about their travels and share…”
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Retail logistics service quality: a cross-cultural survey on customer perceptions by Bouzaabia, Rym, Bouzaabia, Olfa, Capatina, Alexandru

“…Purpose – The purpose of this paper is to compare perceptions of retail logistics service quality among Romanian and Tunisian customers, and determine which…”
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Fashion influencers on Instagram: Determinants and impact of opinion leadership on female millennial followers by Jegham, Salma, Bouzaabia, Rym

“…In the fashion industry, the effectiveness of influencer marketing, known as “opinion leaders,” via Instagram remains little known to brand managers and…”
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The Relation between the Consumer’s Knowledge and the Browsing Behavior by BOUZAABIA, Rym, SALEM, Imene

“…This research will focus on the study of the relation between the level of the consumer’s knowledge and the browsing behavior. An experimentation has been…”
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The effects of video storytelling advertising on consumers’ online reactions on Facebook: a cross cultural study by Ben Aicha, Abir, Bouzaabia, Rym

“…Purpose This study aims to understand how digital storytelling advertising impacts online consumers’ responses towards advertisements on Facebook considering…”
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Online customer experience in e-retailing: implications for web entrepreneurship by Micu, Angela Eliza, Bouzaabia, Olfa, Bouzaabia, Rym, Micu, Adrian, Capatina, Alexandru

“…Providing consumers with unique experiences and immersing them in original contexts are the goals of web entrepreneurs. Researchers and web entrepreneurs have…”
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The determinants of Tunisian influencer-mompreneurs’ success: an exploratory study of a new form of female web entrepreneurship on Instagram by Boufares Tayaa, Siwar, Bouzaabia, Rym

“…Purpose This paper is designed with the aim to enlarge our understanding of a new form of women’s entrepreneurship in an emerging market, which is Tunisia. By…”
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Les effets de la publicité écologique sur les réponses des consommateurs by Rym Bouzaabia

“…Notre recherche s’intéresse à l’étude des effets de la publicité écologique sur les réponses des consommateurs.Une expérimentation menée auprès de 200…”
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