Search Results - "Boulding, William"

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    A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go by Boulding, William, Staelin, Richard, Ehret, Michael, Johnston, Wesley J.

    Published in Journal of marketing (01-10-2005)
    “…The goal of this preface is to describe how the special section on customer relationship management (CRM) was developed. In May 2003, Richard Staelin,…”
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    Journal Article
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    Sustainable Pioneering Advantage? Profit Implications of Market Entry Order by Boulding, William, Christen, Markus

    Published in Marketing science (Providence, R.I.) (01-08-2003)
    “…There is strong theoretical and empirical evidence supporting the idea that "first–to–market" leads to an enduring market share advantage. In sharp contrast to…”
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    A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality? by Boulding, William, Kirmani, Amna

    Published in The Journal of consumer research (01-06-1993)
    “…This article examines consumers' perceptions of warranties within the framework of economic signaling theory. We develop propositions about conditions under…”
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    The Quality Double Whammy by Boulding, William, Kalra, Ajay, Staelin, Richard

    Published in Marketing science (Providence, R.I.) (01-01-1999)
    “…This research focuses on how consumers perceive the quality level of a complex stimulus (in our case, a service encounter) and how this perception affects…”
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    The Patient Experience and Health Outcomes by Manary, Matthew P, Boulding, William, Staelin, Richard, Glickman, Seth W

    Published in The New England journal of medicine (17-01-2013)
    “…Despite criticism of patient-satisfaction measures, patient-experience surveys that are designed and administered appropriately provide robust measures of the…”
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    Do We Really Need to Change the Decision Maker? Counterintuitive Escalation of Commitment Results in Real Options Contexts by Boulding, William, Guha, Abhijit, Staelin, Richard

    Published in Management science (01-10-2017)
    “…A robust finding in the escalation literature, termed as the preference effect, is that involvement in the period 1 initial project assessment decision…”
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    Disentangling Pioneering Cost Advantages and Disadvantages by Boulding, William, Christen, Markus

    Published in Marketing science (Providence, R.I.) (01-07-2008)
    “…Existing literature discusses a number of possible pioneering cost advantages and disadvantages. In this paper, we empirically test three different sources of…”
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    Relationship between patient satisfaction with inpatient care and hospital readmission within 30 days by Boulding, William, Glickman, Seth W, Manary, Matthew P, Schulman, Kevin A, Staelin, Richard

    Published in The American journal of managed care (01-01-2011)
    “…To determine whether hospitals where patients report higher overall satisfaction with their interactions among the hospital and staff and specifically their…”
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    General alliance experience, uncertainty, and marketing alliance governance mode choice by Li, Ning, Boulding, William, Staelin, Richard

    “…Drawing from transaction cost economics (TCE), the knowledge-based view (KBV), and real options theory (ROT), we propose that the general alliance experience…”
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    Consumer sophistication, word-of-mouth and “False” promotions by Deng, Yiting, Staelin, Richard, Wang, Wei, Boulding, William

    “…Not all retail price promotions provide consumers with additional monetary value. For instance, a retailer might raise the retail price of an item just before…”
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    Pioneering Plus a Broad Product Line Strategy: Higher Profits or Deeper Losses? by Boulding, William, Christen, Markus

    Published in Management science (01-06-2009)
    “…Previous research suggests firms can build a market share advantage by preempting later entrants with a broad product line and expanding rapidly into related…”
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    Patient satisfaction and its relationship with clinical quality and inpatient mortality in acute myocardial infarction by Glickman, Seth W, Boulding, William, Manary, Matthew, Staelin, Richard, Roe, Matthew T, Wolosin, Robert J, Ohman, E Magnus, Peterson, Eric D, Schulman, Kevin A

    “…Hospitals use patient satisfaction surveys to assess their quality of care. A key question is whether these data provide valid information about the medically…”
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    Stuck in the Past: Why Managers Persist with New Product Failures by Biyalogorsky, Eyal, Boulding, William, Staelin, Richard

    Published in Journal of marketing (01-04-2006)
    “…In this research, the authors examine the phenomenon of escalation bias in the context of managing new product introductions. In particular, they identify…”
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    A Look on the Cost Side: Market Share and the Competitive Environment by Boulding, William, Staelin, Richard

    Published in Marketing science (Providence, R.I.) (01-04-1993)
    “…In this paper we develop a model relating market share to average costs. We start with a theoretical model of the factors that affect the firm's average cost…”
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    Optimal Market Intelligence Strategy When Management Attention Is Scarce by Christen, Markus, Boulding, William, Staelin, Richard

    Published in Management science (01-04-2009)
    “…This paper extends the theoretical literature on firms' optimal information strategies to the situation when a firm's management attention capacity to process…”
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    Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers by Belloni, Alexandre, Lovett, Mitchell J., Boulding, William, Staelin, Richard

    Published in Marketing science (Providence, R.I.) (01-07-2012)
    “…Each year in the postsecondary education industry, schools offer admission to nearly 3 million new students and scholarships totaling nearly $100 billion. This…”
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