Search Results - "Boulding, William"
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A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go
Published in Journal of marketing (01-10-2005)“…The goal of this preface is to describe how the special section on customer relationship management (CRM) was developed. In May 2003, Richard Staelin,…”
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Sustainable Pioneering Advantage? Profit Implications of Market Entry Order
Published in Marketing science (Providence, R.I.) (01-08-2003)“…There is strong theoretical and empirical evidence supporting the idea that "firsttomarket" leads to an enduring market share advantage. In sharp contrast to…”
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A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?
Published in The Journal of consumer research (01-06-1993)“…This article examines consumers' perceptions of warranties within the framework of economic signaling theory. We develop propositions about conditions under…”
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A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions
Published in Journal of marketing research (01-02-1993)Get full text
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The Quality Double Whammy
Published in Marketing science (Providence, R.I.) (01-01-1999)“…This research focuses on how consumers perceive the quality level of a complex stimulus (in our case, a service encounter) and how this perception affects…”
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The Patient Experience and Health Outcomes
Published in The New England journal of medicine (17-01-2013)“…Despite criticism of patient-satisfaction measures, patient-experience surveys that are designed and administered appropriately provide robust measures of the…”
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A framework for quality improvement: An analysis of factors responsible for improvement at hospitals participating in the Can Rapid Risk Stratification of Unstable Angina Patients Suppress Adverse Outcomes with Early Implementation of the ACC/AHA Guidelines (CRUSADE) quality improvement initiative
Published in The American heart journal (01-12-2007)“…Background Hospitals are under increasing pressure to improve their quality of care. However, a key question remains: how can hospitals best design and…”
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Do We Really Need to Change the Decision Maker? Counterintuitive Escalation of Commitment Results in Real Options Contexts
Published in Management science (01-10-2017)“…A robust finding in the escalation literature, termed as the preference effect, is that involvement in the period 1 initial project assessment decision…”
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Disentangling Pioneering Cost Advantages and Disadvantages
Published in Marketing science (Providence, R.I.) (01-07-2008)“…Existing literature discusses a number of possible pioneering cost advantages and disadvantages. In this paper, we empirically test three different sources of…”
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Relationship between patient satisfaction with inpatient care and hospital readmission within 30 days
Published in The American journal of managed care (01-01-2011)“…To determine whether hospitals where patients report higher overall satisfaction with their interactions among the hospital and staff and specifically their…”
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General alliance experience, uncertainty, and marketing alliance governance mode choice
Published in Journal of the Academy of Marketing Science (01-04-2010)“…Drawing from transaction cost economics (TCE), the knowledge-based view (KBV), and real options theory (ROT), we propose that the general alliance experience…”
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Consumer sophistication, word-of-mouth and “False” promotions
Published in Journal of economic behavior & organization (01-08-2018)“…Not all retail price promotions provide consumers with additional monetary value. For instance, a retailer might raise the retail price of an item just before…”
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Pioneering Plus a Broad Product Line Strategy: Higher Profits or Deeper Losses?
Published in Management science (01-06-2009)“…Previous research suggests firms can build a market share advantage by preempting later entrants with a broad product line and expanding rapidly into related…”
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Patient satisfaction and its relationship with clinical quality and inpatient mortality in acute myocardial infarction
Published in Circulation Cardiovascular quality and outcomes (01-03-2010)“…Hospitals use patient satisfaction surveys to assess their quality of care. A key question is whether these data provide valid information about the medically…”
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Stuck in the Past: Why Managers Persist with New Product Failures
Published in Journal of marketing (01-04-2006)“…In this research, the authors examine the phenomenon of escalation bias in the context of managing new product introductions. In particular, they identify…”
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Pioneering plus a broad product line strategy: higher profits or deeper losses?
Published in Management science (01-06-2009)Get full text
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A Look on the Cost Side: Market Share and the Competitive Environment
Published in Marketing science (Providence, R.I.) (01-04-1993)“…In this paper we develop a model relating market share to average costs. We start with a theoretical model of the factors that affect the firm's average cost…”
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Optimal Market Intelligence Strategy When Management Attention Is Scarce
Published in Management science (01-04-2009)“…This paper extends the theoretical literature on firms' optimal information strategies to the situation when a firm's management attention capacity to process…”
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Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers
Published in Marketing science (Providence, R.I.) (01-07-2012)“…Each year in the postsecondary education industry, schools offer admission to nearly 3 million new students and scholarships totaling nearly $100 billion. This…”
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Optimal market intelligence strategy when management attention is scarce (p. 526)
Published in Management science (01-04-2009)Get full text
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