Search Results - "Bocconcelli, Roberta"

Intra- and inter-organizational tensions of a digital servitization strategy. Evidence from the mechatronic sector in Italy by Galvani, Serena, Bocconcelli, Roberta

“…Purpose This paper aims to analyze the digital servitization (DS) process with the paradox theory lens. The purpose is to catch how intra- and…”
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Social media as a resource in SMEs’ sales process by Bocconcelli, Roberta, Cioppi, Marco, Pagano, Alessandro

“…Purpose The purpose of this paper is to explore the impact of social media (SM) adoption in upgrading and innovating selling processes by small- and…”
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Handling resource deficiencies through resource interaction in business networks by Tunisini, Annalisa, Harrison, Debbie, Bocconcelli, Roberta

“…This paper conceptualizes how to handle resource deficiencies due to disruption and turbulence in supply chains from an Industrial Marketing and Purchasing…”
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Toward a multilevel perspective on digital servitization by Struyf, Bieke, Galvani, Serena, Matthyssens, Paul, Bocconcelli, Roberta

“…PurposeThe purpose of this paper is to provide a theoretical lens on digital servitization (DS) for future research purposes. By developing a multilevel…”
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A business network perspective on unconventional entrepreneurship: A case from the cultural sector by Pagano, Alessandro, Petrucci, Francesco, Bocconcelli, Roberta

“…Entrepreneurship is perceived as a key process to be promoted in the current economic and social context. Academic researchers, policy makers and practitioners…”
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SMEs and Marketing: A Systematic Literature Review by Bocconcelli, Roberta, Cioppi, Marco, Fortezza, Fulvio, Francioni, Barbara, Pagano, Alessandro, Savelli, Elisabetta, Splendiani, Simone

“…This paper presents a systematic review of recent academic literature analysing the role, organization and management of marketing activities in small and…”
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Interacting with large customers: Resource development in small b2b suppliers by Bocconcelli, Roberta, Murmura, Federica, Pagano, Alessandro

“…Small and medium enterprises (SMEs) are struggling competing in their respective markets while handling relationships with their main - often larger -…”
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Passion-driven entrepreneurship in small and medium-sized towns: empirical evidence from Italy by Pagano, Alessandro, Petrucci, Francesco, Bocconcelli, Roberta

“…Purpose This paper aims to examine the emergence of passion-driven entrepreneurship within the context of small and medium-sized towns (SMSTs). SMSTs are seen…”
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Interorganizational R&D projects in clustering contexts: A resource interaction perspective by Silvestri, Raffaele, Bocconcelli, Roberta, Carloni, Elisa, Pagano, Alessandro

“…Interorganizational relationships have been acknowledged as engines of innovation. Collaboration often takes the form of interorganizational projects (IOPs)…”
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From knowledge broker to solution provider in the Industry 4.0 setting: the innovation path of a small consulting firm by Mersico, Luigi, Carloni, Elisa, Bocconcelli, Roberta, Pagano, Alessandro

“…Purpose This study aims to explore the resource development process implemented by a small consulting firm, active in a traditional industrial context,…”
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Serial crowdfunding in start-up development: a business network view by Fortezza, Fulvio, Pagano, Alessandro, Bocconcelli, Roberta

“…Purpose Even though the crowdfunding (CF) literature is rapidly reaching its maturity phase, the topic of serial CF (i.e. the participation in more than one CF…”
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Resource interaction and resource integration: Similarities, differences, reflections by Bocconcelli, Roberta, Carlborg, Per, Harrison, Debbie, Hasche, Nina, Hedvall, Klas, Huang, Lei

“…The purpose of this paper is to provide a state-of-the-art comparison of the conceptualization of resources in ‘Resource Interaction’ (IMP) and ‘Resource…”
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The dissemination mechanisms of Industry 4.0 knowledge in traditional industrial districts:evidence from Italy by Pagano, Alessandro, Carloni, Elisa, Galvani, Serena, Bocconcelli, Roberta

“…Purpose This paper aims to provide a contribution on the diffusion of Industry 4 (I4.0)-related knowledge in industrial districts (IDs). The main goal is to…”
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Aligning Marketing and Purchasing for new value creation by Matthyssens, Paul, Bocconcelli, Roberta, Pagano, Alessandro, Quintens, Lieven

“…The objective of this study is to explore how changes in organizing the alignment between Marketing and Purchasing (M&P) might be linked to new value creation…”
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Ai posti di comando. Individui, organizzazioni e reti nel capitalismo finanziario italiano, edited by Joselle Dagnes by Roberta Bocconcelli

“…Book review…”
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Commentary on “Governance and resource interaction in networks: Venture capital's role in a biotech start-up” by Bocconcelli, Roberta

“…This commentary discusses the main findings and contributions of the article by Strömsten and Waluszewski (this issue) on the interplay between venture…”
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Resource interaction: Key concepts, relations and representations by Prenkert, Frans, Hedvall, Klas, Hasche, Nina, Eklinder Frick, Jens, Abrahamsen, Morten H., Aramo-Immonen, Heli, Baraldi, Enrico, Bocconcelli, Roberta, Harrison, Debbie, Huang, Lei, Huemer, Lars, Kask, Johan, Landqvist, Maria, Pagano, Alessandro, Perna, Andrea, Poblete, León, Ratajczak-Mrozek, Milena, Wagrell, Sofia

“…Value co-creation is a core focus area in both B2B marketing and strategy research, necessitating resource utilization within and across organizational…”
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Reconfiguring supplier relationships between local and global: History matters by Tunisini, Annalisa, Bocconcelli, Roberta

“…Small and medium-sized companies are increasingly facing international markets as part of their processes of growth and development. A great deal of literature…”
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"Made in Italy": The Italian Contribution to the Development of Business Marketing Discipline and Practices by Bocconcelli, Roberta, Grandinetti, Roberto, Tunisini, Annalisa

“…Purpose: The authors analyze the main contributions of Italian literature in the business-to-business field as it relates to the characteristics of the Italian…”
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Is local sourcing out of fashion in the globalization era? Evidence from Italian mechanical industry by Tunisini, Annalisa, Bocconcelli, Roberta, Pagano, Alessandro

“…The paper concerns a study on the changes affecting leading cluster companies' supplier relationships. In particular, the paper aims at investigating under…”
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