Search Results - "Binus business review"

Beyond Batik Lasem: Utilizing Instagram for MSMES’ Growth Opportunity and Challenges by Nursanti, Tinjung Desy, Steelyana, Evy, WawoRuntu, Ine

“…The research explored the distinctive attributes and unique impact of Lasem’s online batik shops on the development, cultural preservation, and women’s…”
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How Does Self-Control Moderate Shopping Enjoyment and Impulse Buying Among Generation Z Online Gamers? by Artadita, Sherly, Firmialy, Sita Deliyana

“…In today’s technological age, access to the Internet is required in various fields, ranging from the essentials (clothing, food, and shelter) to recreation. As…”
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The Effect of Green Attribute on Green Trust: A Self-Congruence Theory by Mastarida, Friska, Setiawati, Rini

“…The concept underpinning the research is that a brand’s or product’s extent in personal identity and reflected values can affect consumers’ acceptance of green…”
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The Role of Leadership and Community Involvement in Sustainable Development by Syahchari, Dicky Hida, Van Zanten, Erik

“…Indonesia is an archipelagic nation that has a variety of difficulties when it comes to the delivery of products and services. There are a number of challenges…”
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Shopping Products Online After the COVID-19 Era by Soelasih, Yasintha, Sumani, Sumani

“…The COVID-19 pandemic has changed consumer purchase behavior. The research observed consumer behavior in purchasing online products after the pandemic. It…”
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Enhancing Mamanda Product Sales through Business Model Innovation (BMI) by Kumalasari, Isnaeni, Fontana, Avanti

“…The research aimed to assist the micro-enterprise Mamanda in achieving sustainable improvements in product sales, addressing the challenges posed by the…”
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The Role of Authentic Leadership and Organizational Commitment to Reduce Turnover Intention in Digital Company by Azmy, Ahmad, Mauludi, Sina

“…The research analyzed the relationship between authentic leadership, organizational commitment, and turnover intention. The problem was that technology…”
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Creative Industries’ Risk Appetite in East Java and Its Impact on Dynamic Capability and Competitive Advantage by Sidi, Agus Purnomo, Santoso, Risa

“…Studies related to risk appetite, which plays an important role in risk management in the creative economy sector, still need to be made available, so relating…”
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The Risk Assessment and Human Risk Control in Indonesian Power Plant by Farera, Jihan Nada, Ambarwati, Rita, Sumartik, Sumartik, Dedy, Dedy

“…Efforts to enhance labor productivity are intrinsically linked to the improvement of Occupational Health and Safety (OHS) standards. The research focused on…”
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Customers’ Purchase Intentions on Herbal Products and Supplements During the COVID-19 Pandemic by Syafrizal, Syafrizal, So, Idris Gautama, Vafaei-Zadeh, Ali

“…The research aimed to extend the Theory of Planned Behavior (TPB) by including health consciousness and health value as predictors of purchase intention on…”
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Jakarta’s Generation Z and Local Fashion Industry: Unveiling the Impact of Brand Image, Perceived Quality, and Country of Origin by Heriyati, Pantri, Bismo, Aryo, Erwinta, Monica

“…The local fashion industry in Indonesia faces tough competition with imported brands, driven by shifting consumer preferences, particularly during the…”
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Social Media Influencer: The Influence of Followers’ Purchase Intention through Online Engagement and Attitude by Dauhan, Giovanni Imanuel, Langi, Edwin

“…Marketing collaboration with social media influencers is rapidly developing into a promotional strategy. It is considered the most effective for marketers…”
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Respond, Recovery, and Renew Strategies in Strengthening Competitiveness of Cooperatives After COVID-19 Pandemic in West Java by Rismayani, Risris, Wahyuningtyas, Ratri, Disastra, Ganjar

“…The recent economic slump due to the COVID-19 pandemic causes major problems for cooperatives in West Java in maintaining their business activities. The…”
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The Influence of Environmental, Social, and Governance (ESG) Disclosure on Firm Value: An Asymmetric Information Perspective in Indonesian Listed Companies by Angir, Putri, Weli, Weli

“…The research explored how Environmental, Social, and Governance (ESG) disclosure impacted company value, with information asymmetry as the mediator. Data…”
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The Influence of Marketing Strategy on Marketing Performance from a Management Perspective in the Disruption Era by Wijaya, I Gusti Ngurah Satria, Malintang Latanro, Annisa Balqis Bashira Syahrir, Sugianitri, Ni Nyoman Arie Rahayu

“…The world continues to develop and change, and everything is digital-based in the current era of disruption. The retail industry is one of the business sectors…”
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Factors Affecting Customer Loyalty: An Empirical Evidence from the Toll Road Industry in Indonesia by Irawan, Denny Chandra, Alversia, Yeshika

“…Toll road rest areas are one of the main pillars of the toll road industry, and higher interest in buying at toll road rest areas is one of the keys to their…”
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Factors Increasing Loyalty of Local Cosmetic Brands: A Study on Generation Z in Indonesia by Suwandi, Dita Sari, Balqiah, Tengku Ezni

“…The fierce competition in the beauty industry in Indonesia raises the problem of loyalty with various choices and information accessibility from the Internet…”
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The Roles of Organizational Commitment, Emotional Intelligence, and Job Satisfaction for Improving Employee Performance at a Construction Company by Azmy, Ahmad

“…The research analyzed the influence of organizational commitment, emotional intelligence, and job satisfaction on employee performance. It aimed to determine…”
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The Importance of Organizational Agility to Improve Performance: Evidence from the Hotel Industry in the Post-Covid-19 Era by Devie, Devie, Kwistianus, Hendri, Wellyani, Chantika Virginia Putri, Goenadi, Go Ruth Natasya Olivia

“…The hospitality industry is one of the industries that has experienced the hardest hit by the COVID-19 pandemic, such as a drastic drop in visitor levels and…”
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Impact of Customer Engagement on Purchase Intention: A Promotional Online Survey on Instagram Account of @bandengisimrb by Shafa, Tharisa Putri, Kurniadi, Endrian, Yuniati, Ulfa

“…The effective utilization of Instagram as a communication and promotional tool by Bandeng Isi MRB has the potential to impact online engagement significantly…”
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