Search Results - "Biemans, Wim"

The impact of digital tools on sales-marketing interactions and perceptions by Biemans, Wim

“…Creating superior value for customers requires an effective sales-marketing interface (SMI), but unfortunately these two departments are not always aligned,…”
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Innovation practices of B2B manufacturers and service providers: Are they really different? by Biemans, Wim, Griffin, Abbie

“…Service innovation is of critical importance for western economies. But, in sharp contrast with product innovation, the service innovation literature is…”
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Perspective: New Service Development: How the Field Developed, Its Current Status and Recommendations for Moving the Field Forward by Biemans, Wim G., Griffin, Abbie, Moenaert, Rudy K.

“…New service development (NSD) is a growing innovation discipline. Despite the growth of articles about NSD, several authors have criticized the lack of…”
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Why so serious? The effects of humour on creativity and innovation by Biemans, Wim G., Huizingh, Eelko K. R. E.

“…Humour is an integral part of human interactions, but it is not clear how it contributes to creativity in innovation. This paper provides new insights into the…”
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Links between Internal and External Cooperation in Product Development: An Exploratory Study by Hillebrand, Bas, Biemans, Wim G.

“…While there is an overwhelming amount of publications on cooperation in product development projects, they mainly focus on cooperation between business…”
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Dealing with downstream customers: an exploratory study by Hillebrand, Bas, Biemans, Wim G.

“…Purpose - In B2B markets, the demand for a supplier's products is derived from demand further down the supply chain. This complexity poses several challenges…”
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Creating a market-oriented product innovation process: A contingency approach by Kok, Robert A.W., Biemans, Wim G.

“…This study analyzes how and why a firm's change program to create a market-oriented innovation process depends on its environmental, innovational and…”
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Marketing–sales interface configurations in B2B firms by Biemans, Wim G., Makovec Brenčič, Maja, Malshe, Avinash

“…As the body of knowledge on marketing-sales interface expands, there is a greater need to investigate the specific aspects of marketing–sales configurations in…”
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Modeling innovation, manufacturing, diffusion and adoption rejection processes by Woodside, Arch G., Biemans, Wim G.

“…Purpose - Seeks to advocate adopting the comparative case study method and system dynamics modeling to inform theory and to prescribe executive actions for…”
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The relationship between internal and external cooperation: literature review and propositions by Hillebrand, Bas, Biemans, Wim G

“…Over time, the management literature has paid much attention to the topic of cooperation. The literature on cooperation can be divided into two broad parts,…”
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How marketing and sales use digital tools for innovation ideation by Biemans, Wim, Malshe, Avinash

“…With the widespread practice of using digital tools to work from home (WFH), it is not clear how this impacts innovation. While some scholars argue that…”
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Theory-Testing Using Case Studies: A Comment on Johnston, Leach, and Liu by Hillebrand, Bas, Kok, Robert A.W., Biemans, Wim G.

“…In a recent issue of Industrial Marketing Management, Johnston, Leach, and Liu made a strong case for the use of case studies. Although they convincingly…”
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Sales–marketing encroachment effects on innovation by Keszey, Tamara, Biemans, Wim

“…The role of sales has changed dramatically during the last two decades, with sales becoming increasingly strategic and encroaching on domains that…”
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The sales-marketing interface: A systematic literature review and directions for future research by Biemans, Wim, Malshe, Avinash, Johnson, Jeff S.

“…How sales and marketing come together in the pursuit of satisfying customers and achieving organizational objectives is of key concern to both academics and…”
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A picture paints a thousand numbers: a critical look at b2b product development research by Biemans, Wim G.

“…Research into new product development (NPD) has grown steadily over the last couple of decades. The current body of NPD research displays a distinct…”
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Designing the marketing-sales interface in B2B firms by Biemans, Wim G, Makovec Bren i, Maja

“…Purpose - This paper explores the marketing-sales interface in Dutch and Slovenian B2B firms.Design methodology approach - The study included 11 Dutch firms…”
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The Role of Sales in NPD: An Investigation of the U.S. Health-Care Industry by Malshe, Avinash, Biemans, Wim

“…The new product development (NPD) literature emphasizes that the success of new products strongly depends on a firm's capability to understand customer needs…”
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Trust in marketing’s use of information from sales: the moderating role of power by Keszey, Tamara, Biemans, Wim

“…Purpose This paper aims to improve marketing managers’ use of information from sales. The authors propose and empirically test the link between…”
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More Research Priorities by Biemans, Wim, Langerak, Fred

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Measuring Involvement of a Network of Customers in NPD by Lynch, Patrick, O'Toole, Thomas, Biemans, Wim

“…The new product development (NPD) literature is rife with suggestions to involve customers in the innovation process, and many firms collaborate with…”
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